We all know that web design is a crucial component of a successful website that attracts visitors and affects SEO ranking. In today’s post, custom coded website experts will elaborate on two options for creating website design: custom web design and website template. Thus, we shall reveal the pros and cons of the two as they both provide adequate solutions for specific demands. Discussing the advantages and disadvantages of each style will help you decide which option best suits your needs.
What is a custom web design?
As there are numerous website builders such as WordPress, Squarespace, or Wix, you might wonder why you should consider custom web design at all. Although website builders offer a simpler way to create a website with all its equipment, custom web design has many benefits that template lack.
Its commonly believed that fully customized web templates provide the same customization quality as custom web design, but that is not true. Even if you personalize the template, you are facing the template boundaries. Custom web design has no pre-defined templates that limit the design process and allow you to fully control and adjust every aspect of web design to your preferences.
Advantages of custom web design
The biggest advantage of custom web design is that it empowers you to create an authentic website. You have probably noticed how the uniqueness of web design makes the website stand out and be recognized in a sea of similar websites on the internet. This quality makes the website superior to the competition. With premade templates of website builders, the creativity in design is limited by its rigorous margins. With a web design team or independent designer, customization possibilities and creativity are restricted only by their skills.
Another benefit of custom web design is that you can choose an appropriate web design agency or individual designer that suits your affinities and will incorporate your original ideas into web design. Professional developers will supply you with an adequate solution for achieving desirable design goals while providing you with a problem resolution and troubleshooting service if issues emerge after launching the website. With web templates, any arising problem has to be handled by you or your employees.
With a web design team or designer, you are ensured that your website will be up-to-date. Additionally, eminent agencies monitor Google’s algorithm and alter the website to maintain a high rank. Also, the web team can adapt any new feature in the website that you prefer and find useful or attractive to improve user experience. Custom web design sites Google ranks higher in search engine results.
Custom web design disadvantages
As a major disadvantage of custom web design, most people consider the price. But, with all the benefits and advantages you get, the price can be justified as it is a long-term investment that will pay off through increased conversion by visually appealing and highly engaging web design.
Another disadvantage of custom web design is that it takes time to create, contrary to web templates. Due to its complexity in production, custom web design often exceeds foreseeable time.
What is a Website template?
Website templates are pre-defined web pages that can be modified for customization purposes. Templates are created in such a way as to allow easy customization with blogs, graphics, videos, and other features. There are many website templates, various in style and purpose, that you can purchase to build the website. Mainly, they are easy to install, but some require more skills to work with than others. Different templates are diverse in quality and development support.
Advantages of Website templates
Surely, the main advantage of prefabricated templates is the cost. Affordable prices are the primary reason why startup businesses and individuals decide on this type of web design. Besides that, it’s relatively easy to work with and suitable for a personal and small business website. If one has a moderated knowledge of web design, with a template creating a website can be managed within the hour. Needles to understand working with codes and another website programming practically make anyone capable to built a customized website quickly. With pre-done coding and programming, the user is only left to insert, drop and drag selected features until they are pleased with the result.
if you are a small business or don’t entail a complex website, or have a limited budget, web templates are the appropriate method of choice.
Web templates disadvantages
As web templates are widely available for everyone to use, there is a high chance that your website will look alike a competitor’s site or even replicas. Thus, it won’t stand out in crowded cyberspace. Another important disadvantage is that templates are not optimized for different browsers and devices, and the Google search engine ranks templated websites low.
Final Thoughts
As we have provided you with a comparison and an insight into the differences between custom and template web design, it is up to you to determine which one suits you, depending on your needs, personal affinities, business domain, brand size, initial team, and other characteristics. Determine important aspects of your covet website and choose the option that can establish one according to your business requirements, expected user experience, and available budget.
