For a fledgling real estate agent, selling a home for the very first time is an important achievement. If you just sold your first house, now is the time to celebrate your success and announce it for everyone to hear – right after you cash that first commission check, of course.
Making that first home sale is an occasion to rejoice. It means you can do this; you can succeed as a real estate professional. It’s also an opportunity to build your brand in the community, but it’s up to you to get the word out.
Get the word out online and in the mail
Fortunately, there are some inexpensive ways to announce your success, boost your local profile, and still retain some of the proceeds from that first sale for a celebratory splurge or to sink back into your real estate sales operation.
- Update your website: If you have not already done so, create a “recent sales” portion for your website, complete with photos and statistical information about the home that sold as well as the neighborhood.
- You can feature any other nearby listings you may have at the bottom of the page and provide links to their full descriptions. The idea is to leverage your recent first sale to stir up interest in your brand. As you add new closings to this portion of your website, you build an undeniable historical record of all your accomplishments.
- Don’t forget your social media: Having a presence on a variety of social media sites is another strategy real estate agents employ to capture as many leads as possible.
- A splashy announcement detailing your first home sale on all your social media sites lets everyone know that you are a successful, local agent who produces verifiable results.
- Send postcards announcing your success: Another affordable way to broadcast your milestone is by sending just sold real estate postcards to local addresses surrounding the property. It’s a smart, efficient, and inexpensive way to announce your presence and market your services in an area where you just had your first breakthrough.
- Executed properly, just sold real estate postcards are a cost-effective way to “get you in the door” of everyone in a particular community. Neighboring property owners will appreciate knowing that a new real estate agent is working in their area. Potential sellers will consider an agent with recent, documented success in the community.
- A well-designed postcard should not only provide information about your sale but also include tips or incentives for prospective home buyers and why your agency is best to list any upcoming homes in the community.
Online updates and just sold real estate postcards announce your initial success story
Along with a constantly-updated website with useful information and fresh, engaging social media posts, just sold real estate postcards can help you toot your horn about your first home sale while introducing you to the community and inexpensively building your local brand.
