Many businesses still wonder why they need a digital PR agency even if they are investing in a traditional PR. The decision makers assume that the PR agencies currently working can handle all the opportunities and challenges that will come. But today in this digital universe this is not a chase because when it comes to the question of difference between digital public relation agency and traditional public relations agency, we all know that the digital Agencies are those which offer capabilities which are beyond the scope of the firm. Let’s figure out some main differences.
The key difference between a digital PR agency and traditional PR agency are:
- The digital PR Agencies have the ability to give client exposure all across the range of online as well as offline locations. From online media placement to social media engagement, digital PR Agencies deliver outcomes which can extend your business to great levels which are beyond the limitations of a traditional PR firm.
- If we talk about the objectives both the digital as well as the traditional PR agency share the same objective that is to enhance the client’s reputation and increase the visibility among the targeted set of audiences. So here the primary difference is not what they want to accomplish, rather what is important is how they do it and how the outcome is achieved.
- If we compare a traditional PR agency with a digital PR agency then we can see that a digital PR agency has a lot more channels in its toolbox. Even though many digital agencies handle traditional media placements, they have the ability to leverage websites, other online placements and blocks to deliver real time messages across the globe.
- Traditional PR is a one way conversation in which the brand presents The message for the consumption by the core audience but in a digital PR agency it is specialised in creating two way conversation and the authentication of dialogue with audiences. It also generates exciting opportunities for the brand to interact and the customer engagement. Best digital PR agencies combine PR and digital marketing all together to create a comprehensive and co-ordinate brand strategy.
A digital PR Agency like Indian PR Distribution can offer many benefits for your business like :
- SEO. The search engine optimisation capabilities is to maintain a success in today’s PR marketplace. All by securing high visibility in online placements as well as a qualified digital PR agency can make the messages more attractive to Google and other search engines as well.
- Content. Best content can drive great public relations. In a digital PR agency the main focus is given to content generation with PR and other functions. It also improves your brand leadership and enables the content to achieve great impact across the digital channels.
- Social. The main social media phenomena has transferred the market place and organized opportunities for the businesses which can depend on the relationship with the targeted audiences. Your digital PR agency should be a key player to make your brand social media best always by promoting consistent brand messages through the media channels which is important to your audience.
A traditional PR has its place but until the brand tops the capabilities and opportunities a digital PR agency can make it possible to connect your business to the most important audiences with your valuable messages.
