Table of Contents
Introduction:
India’s consumption class has been increasing day by day. It has been longstanding demand in our Indian market to get some investment. With 65 % of the population below 35 years of age and with average wages rising about 10 % a year.
We have seen dullness and sluggishness in the market for a short period after demonetization and the implementation of a complicated goods and services tax (GST) system. But now, with unlocking India’s e-commerce potential, the Indian market has received a boom.
The startup space that had been weary will now get a massive endorsement. The overall e-commerce market is expected to reach US$350 billion by 2030. This indicates that e-commerce can significantly boost the country’s economy by increasing productivity and encouraging innovation and shopping experiences.
E-commerce is still able to survive and receive high transactions despite the failure of the stock market and commodities. By 2020, with the start of the covid-19 pandemic, the use of e-commerce has risen upto 16%of retail sales .B2C e-commerce market in India is expected to grow by 10.75% on an annual basis to reach US $ 107.3 billion in 2023 and reach US$ 149.7 billion by 2027.
Description:
India’s e-commerce consumer class is growing rapidly. India’s 65% of the total population is below 35 years of age, and with average wages rising about 10% a year due to demonetization and the implementation of a GST system, our market has become dull and the sluggishness. But now, with a giant investment of $16 billion by Walmart for a 77% stake in Flipkart.
The Indian market has boomed. The startup pace that had been looking dull and sluggish now got a massive pace. India-based Flipkart invested in New york based company Tiger Global Management and Tencent Holding, and Microsoft Corp. It is the largest employer of unskilled and semiskilled labor.
If India brings in simple and clear rules on e-pharmacies, it will enable a large segment of the online retail business. We have a problem with the delivery of goods and services in the country. The delivery mechanism across small towns and in rural India is very poor. Here firms and customers both suffer. There is a gigantic waste of groceries, fruits, and vegetables due to a poor supply chain.
There are complex tax structures and various interstate barriers. Because of this, Indian companies and multinational companies both are facing a problem, but as soon as it will hopefully get sorted out. India’s e-commerce potential is immense. The number of consumers is going up exponentially from 400 million today.
Unlocking India’s e-commerce potential is the best program to get the pace of the development of the retail sector in India. This sector will certainly provide employment for a number of people, especially semi-skilled person can get jobs in this sector. E-commerce has already become quite popular in India too and it is a sustainable market for e-commerce.
Besides, India has a huge network of vendors and suppliers who are ready to collaborate with e-commerce companies to sell their goods. The online retail market in India is estimated to be 25% of the total organized retail market, and it is expected to reach 37% by 2030. Amazon is the most popular in India and sells books, clothes, electronics, toys, personal care items, and many more items.
The government boosts the digital economy. This is the reason for to rise in smartphone adoption, and the increase in digital payments has accelerated the e-commerce market, which is growing at 18% annually through 2025. there is some e-commerce platform like Mantra India Mart and Nykaa, the fastest growing Nykaa are the fastest-growing e-commerce players in India.
They are doing a good job of pumping up the Indian economy and boosting employment rates .. due to the favorable condition of the market and increasing internet use. India has a lot of potential in the e-commerce industry. The market value of the e-commerce rate industry in India was approximately 22billion U.S dollars in 2018, and it was estimated to reach 350 billion U.S dollars by 2030
The market size of the e-commerce industry across India with forecast until 2030
As per an industry report, e-commerce will make up 20.4%of global retail sales by 2023. E-commerce is consistently growing over time. A growth rate of 26.5% from 51.5 trillion in 2015 to $5.9 trillion in 2023 shows a steady upward trend for the industry without any sign of slowing down.
India is a country of over 1.3 billion people, and it is estimated that it will be the world’s second-largest e-commerce market by 2032. but there are some challenges before India, such as poor infrastructure, lack of standardization, and high logistics costs. The Indian government launched the open market for digital commerce(ONDC) initiative to overcome the challenges and unblock the potential of e-commerce in India.
ONDC makes it easier for consumers to discover new products and for sellers to reach a wider audience by making visible any buyer app products from all seller apps.
Lack of standardization in processes is a big problem in the e-commerce industry in India. The Indian government is taking help from ONDC to develop a common digital infrastructure for all e-commerce platforms. This will help in reducing costs and make it easier for small businesses to enter the market and compete with larger players.
Lack of trust among consumers is also a big challenge. The Indian government aims to ensure transparency and security in e-commerce transactions. Now, consumers can verify the authenticity of the seller. There is a necessary centralized registry for all e-commerce players.
Rural India represents a huge untouched market for e-commerce players because a big fraction of our Indian population lives in rural areas. E-commerce players can’t reach rural areas without infrastructure and internet connectivity. With the help of ONDC, the Indian government planned to bridge this gap by providing digital infrastructure and internet connectivity to rural areas. It is the best way to reach more and more consumers and unlock the strength of rural India.
BAIN & Co. and Accel partners said they are also expected to create seven million jobs, serving 400-450 million online shoppers.
Currently, Amazon and Flipkart are India’s dominating online marketplaces, estimated at over $10 billion in GMV each; this trend is likely to continue in the future. The B2C product marketplaces are probably going to be the selected ones.
As India’s market for e-commerce has grown, marketplaces have also taken a significant place with investors in recent years.
India has more than 300 marketplaces. All these marketplaces categorize as retail, healthcare, travel, education, and financial services. Policymakers, too, have undertaken multiple initiatives to strengthen the marketplace ecosystem.
The Open Credit Enablement Network provides a framework to digitize the lending value chain, and a series of PLI schemes and free trade agreements (FTA) were introduced to boost manufacturing and export.
The Indian e-commerce industry is extending widely. There is no doubt that it will be the largest e-commerce market in the world by 2030. It is expected to reach US $ 113.5 billion by 2025. The Indian online grocery market is estimated to reach US$ 28.34 billion in 2027.
Indian e-commerce is projected to increase from 5% in total food and grocery to 9% by 2026. Online penetration of retail is expected to grow by 11.2% by 2025. Online shoppers in India are expected to increase by 275 million by 2026. The number of smartphone users in India is surprisingly increasing and it will reach 900.5 million by 2032.
The government of India’s policies and regulatory frameworks investment through foreign direct investment (FDI) in B2B e-commerce and B2C e-commerce are expected to further growth in the sector.
The government is trying to create a trillion-dollar online economy through the Digital India campaign by 2024-2025. The ONDC will serve as the infrastructure for setting up the final storefront, which will be similar to Flipkart and Amazon. The market has grown exponentially over the past five years due to the surge in internet and smartphone users, improved policy reform, and an increase in disposable income.
There are various technology has been introduced, such as Voice Recognition, Virtual Reality, Augment Reality(AR), and machine learning(ML) to attract customers and compete with other players. Fintech-based payment platforms such as Paypal, Apple Pay, Google Pay, and Amazon Pay offer consumers secure and efficient online payment methods.
Faq About E-commerce in India:
1. What is the scope of e-commerce in India?
Ans. The Indian e-commerce market is expected to increase by $ 200 billion by 2030. India’s online platform is to reach 700 million by 2030.
2. What is the trend in e-commerce in India?
Ans. E-Commerce will make up 20.4% of global retail sales by 2023.
3. Why is e-commerce so successful today?
Ans. Everybody is busy with their work or job. They think it is easy to access anything in a short time without investing more time or without paying an extra price.
4 What are the factors that decide the success rate of e-commerce?
Ans. There are two most important factors:
1. proper knowledge of the market.
2. The requirements of the consumer.
5. What about B2C Model?
Ans. It is a business model in which e-commerce stores sell products directly to consumers online.
Conclusion:
E-Commerce has a bright future as new technological and commercial breakthroughs give some growth opportunities. It provides to start a business. It may be very competitive due to unlocking e-commerce potential. There are a growing number of e-commerce websites. Three crucial areas have to concentrate on – personalization, automation, and innovation to stand out in the market and increase sales.
