Ekata Rajmohan Mishra is a Solution Architect working with Accenture, with over ten years of experience in the Information Technology industry primarily in the Lead to Cash space. She has been working through her company and within the solutions landscape, bringing clients new ways to revamp and streamline their sales processes by integrating CPQ and Billing applications with legacy systems.
The company for which she currently operates, Accenture, has been serving a wide, global client base within over 120 countries. They are a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services—creating tangible value at speed and scale.
Ekata has been working in the Lead-to Cash domain for over a decade, providing her services as a way to organize and strategize with companies for a more streamlined business process. She maintains hands-on experience on multiple CPQ and Billing applications with a sharp acumen in integrations between Salesforce and legacy applications.
Pricing, reducing errors, and minimizing manual effort. Supply follows demand and today we see a bunch of CPQ solutions available in the market. Not only big players like Oracle, Salesforce, and SAP but also mid to small-size companies like Conga, PROS, Tacton, etc. When asked about the need for a CPQ tool in business, Ekata shared – “Every business today is looking to cater to the client needs by providing a customer-tailored solution. Whether you sell complex products or services, ensuring the configuration and pricing logic are set up correctly is important to quickly turn around accurate quotes to the customer. Moreover, guided selling offered by CPQ empowers sales a step further leading to increased sales productivity, faster sales cycles, and higher win rates.”
In recent years, the Information Technology industry witnessed a sharp rise in the adoption of CPQ solutions to streamline and automate their sales processes. If a business offers products or services with complex configurations, such as multiple options, features, or pricing tiers, CPQ can help ensure accurate configuration and pricing, reducing errors and minimizing manual effort.
As Ekata has worked on multiple CPQ tools in her career, we asked her input on these CPQs, “It really depends on the industry and the complexity of the products and services. Every industry is unique in terms of its offering and selling process. Also, it varies based on how open Sales teams are to adopt a new tool. I have seen both extremes, wherein the Sales was absolutely annoyed with the existing applications and was desperately looking for something that could alleviate their pain, whereas there were times when the sales team treated their homegrown applications as babies and were not open to rehashing their existing processes at all”
While working to resolve problems that may arise through her company and with projects that she handles, Ekata also brings a new perspective on client/company relationships. Her management skills and coordination make her an integral part of the business process.
With Accenture working to build a network of partnerships and deliver high-quality IT services to its clients, Ekata is aiming to improve customer satisfaction across diverse businesses and drive overall end-to-end implementations. She works with businesses that are focusing on revamping their sales processes to reduce the turnaround time in their lead-to-cash process.
About Ekata Rajmohan Mishra
Ekata Rajmohan Mishra is a leading solutions architect currently working at Accenture, a company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth, and enhance citizen services. She is an MBA graduate from Gies Business School specializing in Business Analytics and Strategic Management & Leadership. She maintains excellent communication skills and has a thorough knowledge of the Lead to Cash landscape. For more information about Ekata visit her on LinkedIn.
