When it comes to local SEO, Google My Business (GMB) stands as an undisputed cornerstone for increasing visibility. It’s like having your shop window in the digital high street, constantly buzzing with potential customers. But how can you ensure that your window display stands out among the rest? Today, let’s chat about four lesser-known GMB features that could be your ticket to local SEO stardom.
1) Special Opening Hours
Let’s kick things off with special opening hours – a feature that often flies under the radar. Have you ever stumbled upon a shop, only to find the ‘closed’ sign dangling at the door? Frustrating, isn’t it? Well, your customers feel the same when your opening hours on GMB don’t reflect reality. Special opening hours are your secret weapon for times like public holidays or special events. They allow you to communicate temporary schedule changes, preventing any customer disappointment and the negative reviews that could follow. It’s all about managing expectations and keeping your clientele in the loop. Have you checked your special hours lately?
2) Offer and Event Updates
Next up, have you fully harnessed the power of offer and event updates? Picture this: a customer finds your business on Google and right there, in glorious technicolour, is a time-sensitive deal or an upcoming event banner. It’s eye-catching, it’s immediate, and it’s incredibly effective for driving footfall. These posts can serve as your very own digital billboard, showcasing promotions, events, and offers that can set you apart from the competition. It’s about creating buzz and giving customers a reason to choose you, today. What offers could you promote right now?
According to a Moz study cited earlier, review signals play an integral part in your local search and snack pack ranking. Thus, having plenty of authentic reviews that are both positive and authentic could prove essential in increasing visibility within search results and building your reputation – hence why collecting more authentic customer testimonials must become part of your goal for growth in local search and snack pack.
3) Frequently Asked Questions
Moving on, let’s chat about the Frequently Asked Questions (FAQ) section. This gem does more than just provide information – it’s a conversation starter. When potential customers see that you’ve answered common queries, it not only saves them time but also builds trust. Trust is currency in the business world, isn’t it? By providing transparent and helpful information, you’re telling customers that you value their experience and their time. Plus, a well-answered FAQ can be a sneaky way to sprinkle in some keywords, boosting your SEO efforts. Have you answered any burning questions today?
Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.
With local SEO, businesses can use this to position their products and services to local prospects and customers searching for them.
4) Products
Finally, let’s not forget the Products section. This feature lets you showcase what you’re selling right on the search results page. Imagine a customer searching for a product that you offer – they’re just a click away from seeing your items complete with descriptions, prices, and images. It’s a direct line from discovery to purchase, cutting down the steps in the customer journey. Your products are the heroes here; are they getting the spotlight they deserve on your GMB listing?
Now, having a well-optimized GMB listing with all these bells and whistles is fantastic. But let’s be honest, it takes time and expertise to get it just right. It’s about constant updating, tweaking, and responding to the ever-changing tides of the digital marketplace.
That’s where a GMB management service comes into play. Why not leave it to the experts who live and breathe local SEO? They can ensure that your business not only uses these features but uses them well. Think of it as having a dedicated gardener for your digital landscape, allowing you to bloom in the local search results.
Utilize GMB feature to easily update and post directly onto your GMB profile with business updates, fresh content updates and event details that help strengthen customer relationships while simultaneously increasing visibility in local search results. This makes optimizing GMB even simpler!
