Although it may seem like a lot of work at first, equipping your store with a powerful Shopify filter and search app is one of the best investments to help your store boost sales.
Not only your store’s visitors can use the Shopify filter and search to find what they’re looking for with ease, but you can also use them to shape your marketing materials, target cross-sells, and much more.
Let’s see how an advanced Shopify filter and search app will help your store grow more revenues.
Table of Contents
What are Shopify Filter and Search?
Product Filtering is a type of search. It helps visitors find products by filtering them based on the criteria you set, like size, color, or price… literally any product specification (of course, with the help of a Shopify filter app).
Product Search is another type of search. When someone is actively looking for products, they enter a query like “dress” or “pants”, and your website presents them with results that match the query. These are generally more relevant than products that have been filtered by location or category, as they show the correct item at the right time to the right person.
How to boost sales using Shopify filter and search tool
Apply instant search suggestions for a smooth shopping experience
Instant search suggestions are a great solution to ensure that your customers can see results for their search query before they finish typing. This way, it saves time and makes their shopping experience a lot smoother.
This feature is especially useful if you have a high number of products on sale. With instant search suggestions, customers will be able to see results as soon as they start typing so that they don’t have to type the whole product name to find it. If a customer finds the product he wants to buy in your store, he likely moves directly to the checkout without thinking about other products that are on sale.
Display filters in different locations
Shopify filter and search tools enable customers to get the products they want faster, which may help increase their purchases. What’s more, you can use a product filter and search bar to boost your sales by making your products easier to find. If you have a wide range of products on sale, it might be difficult for customers to find what they want if you only rely on the store’s category structure.
Before adding a Shopify collection filter or search bar to your store, it’s important to know where you want them to be. It’s always easier to place a horizontal filter bar below the search bar – which should be placed after the site’s navigation – this will make it easier for customers to locate them once they’ve browsed through the rest of your products.
In addition, you can choose a vertical filter version on the left of the product page and place a vertical sidebar on the right. The sidebar can go well with both horizontal and vertical filter bars.
Provide content-rich filter trees
Providing content-rich filter trees means that you give your customers an insightful product description with each filter option. For example, in clothing, besides filtering by size and color, you can also filter by themes such as outdoor clothing, sleep clothing, etc. The main reason for this is that people use different words and phrases to describe the same product or topic.
This action would provide a better experience for your customers. In addition, your store will also rank higher in Google search results because you have more content on the page and Google can index all the information.
Utilize merchandising to leverage sales
Merchandising is a great way to increase your website conversion rate. You can use merchandising to group related products together so customers who are looking for specific items will be able to find them more easily.
Many stores are able to utilize merchandising to the fullest by promoting items at a higher price and this will increase sales. For example, think about Amazon’s strategy – when an item has been on sale and keeps increasing in popularity, it will show up in the search results.
Tips to choose a Shopify filter and search app with merchandising feature: promote products in the same category or trending items by setting rule-based merchandising. With Boost Product Filter & Search, rule-based merchandising is an easy-peasy task since your prioritized products will be automatically selected based on your settings, at different times, in different categories.
Optimize for mobile
Think about the fact that in 2020, 68.1% of all website visits came from mobile devices globally. Optimizing your site for mobile is crucial if you want to get that traffic. Even if on your desktop computer, you can still enable mobile display such as responsive design.
If your customers browse your store with a small screen device like a tablet or smartphone, you should maximize the size of your product pages to provide more information on the product and how to buy it.
Remember to prepare your site searches for both misspellings and suggestions as mobile shoppers tend to mistype their keywords due to the small virtual keyboard space. Also, go for a site-wide pattern search field for ease of typing. And if your products have many details to filter, display them in a 2-column layout in the filter option section.
Reach Higher Sales with Boost’s Product Filter and Search App
Boost makes it easier for your customers to locate any product by using extensive filter and search capabilities
Limited by the default Shopify filter and Shopify search? Not anymore. Product Filter and Search by Boost is designed for scalability with tailor-made filter trees which help you filter any product criteria, with no limit.
You’ll have ready-made advanced filter tools such as color swatches, custom range sliders for price/size rage, etc. You can merge filter values along with many other filter settings. There’s also no limit in displaying filter options so that your Shopify filters will always go in style with your store’s theme.
We also did an upgrade in the default Shopify search so your store is more optimized for conversion. You’ll have access to full-fledged search intelligence such as search as you type, spell-check and typo tolerance, full-text search, fuzzy search… All is to ensure your site’s visitors will easily find their desired items in milliseconds – without breaking a sweat!
Boost has built-in smart merchandising features for your store’s sales uplift
Boost’s built-in merchandising tool is your next best secret weapon to drive a nearly 20-times higher conversion rate. With just a few simple settings – with any attributes, your store will be ready for automatic eCommerce merchandising.
Boost uses AWS infrastructure to manage any amount of stores with lightning-fast performance and top-level security
It’s ideal to have a powerful platform that can handle all the traffic, even when your site comes under a high-traffic load. Boost’s product filter and search app is hosted on AWS and uses cutting-edge technology to deliver the best performance on the web. This allows you to keep your website up and running without experiencing any downtime at all.
Dedicated support ready whenever you need
If you have any problems using our Shopify collection filter or anything filter-search-related, you can always reach out to our customer support team. More than 1000 5-star reviews already speak for our product’s power AND our dedicated service.
Conclusion
A Shopify filter and search app helps leverage your store revenue effectively. It’s also one of the best ways to create a smooth product search experience for your customers and make their shopping-joy moments.
Our #1 Shopify Product Filter and Search by Boost is your store’s all-rounder tool for the perfect filters and product searches, ever. Try us now!
