For a long time, BlackBerry was the best-selling cellphone in Canada. All this changed in 2012 when Apple recorded a higher number of iPhone sales in Canada than its largest domestic competitor in the country.
Since 2012, Apple has been Canada’s favourite smartphone maker. In fact, the American tech giant has a 58% market share in the Great White North. Samsung ranks second with 26% control of the market.
How did Apple win over Canada?
Table of Contents
The iPhone
Did you know Apple created the iPhone in secret? The company never hinted about producing a smartphone for a long time. During these years, the tech giant tried and failed numerous times. Eventually, it unveiled the smartphone in 2007.
Naturally, Apple rolled out its first smartphone in the USA. After a few years of growing success, it turned to the North. Sure, it had a huge uphill in topping the BlackBerry, but this proved easier than anyone expected.
The iPhone wasn’t just a BlackBerry with a complete touchscreen. It wasn’t a bigger iPod, either. It was a standalone communication device without buttons. This gadget obliterated nearly all its competitors in every way.
As Steve Jobs explained, the iPhone wasn’t smart just because of its touchscreen and email capabilities. It had apps for gaming, taking photos, listening to music, and reading digital books.
In other words, the iPhone was the future of mobile communication. And Canadians weren’t ready to overlook it in favour of the BlackBerry.
The Explosion of Apps
Another reason Apple is so popular in Canada is because it revolutionized the app experience. Before 2007, using a smartphone meant having a device you could use to send emails and texts.
Then Apple revolutionized everything. By providing a platform where developers could install apps, Apple dealt a deadly blow to any competitors without such a service. RIM was the biggest culprit in Canada.
The BlackBerry manufacturer didn’t think the iPhone was going to last for long. RIM’s opinion was derived from the fact that the first iPhone was relatively slow. It had a short battery life, and its reviews weren’t good.
Of course, Apple worked on its smartphone’s flaws. What’s more, it improved its App Store to make it easier for developers to create efficient apps. The idea turned out successful. And with Apple making 30% of each app’s profits, the only way for Apple’s revenues was up.
Apple’s Multitude of Products
Although the iPhone is arguably Apple’s most successful product, it’s not the only one. Apple has been making desktop computers since its launch in 1976. Later, it became a dominant force in the laptop market.
When developers gave Steve Jobs the idea of an app store, he was doubtful it would succeed. But after it did, Jobs instructed his team to pitch him as many ideas as possible.
Today, Apple creates smartphones, laptops, earbuds, TVs, and chargers. It’s also a payment company through Apple Pay. You can use this service at Apple Pay casinos Canada, as recommended by casinoscanada.com. Or, you can use it to buy stuff at your favourite online store.
Beyond finance, Apple also features a content creation studio. It competes with Netflix and Amazon to create amazing TV shows and movies. Apple TV isn’t anywhere as popular as Netflix. But it’s one extra source of income.
Apple’s Innovative Spirit
Apple is the most valued company in the world. It’s valued at $3 trillion, one of a few giants with a market capitalization above a trillion dollars. How did Apple get here?
The short answer is that Apple is innovative. From the beginning, Apple has always been about changing the status quo of the tech space. If there’s an area in tech Apple can improve, it does it.
Think about the iPhone. It’s not flawless. But it’s one of the best handheld devices in the world. The present iPhone features everything you would want in a smartphone. Yet, Apple will continue to improve and release new iPhones with better technologies.
Apple’s iPhone has an efficient operating system. Its cameras are top-notch, while its screen responds flawlessly. Then there’s the phone’s audio system, which is better than what many Android smartphones provide.
Apple’s innovations are countless. And they tend to work in tandem. If you own an iPhone, you can benefit greatly by purchasing an iMac. Likewise, you would probably love an Apple TV, AirPods, and an Apple-themed mug.
Apple’s Marketing Prowess
Apple’s products are expensive. There’s no way around that. Whether you want to buy a smartphone or a couple of wireless headphones, you can be certain Apple will charge you more than its competitors.
Depending on whom you ask, Apple’s products are worth it despite their high price tags. That’s the power of good marketing. Canadians are willing to purchase iPhones and iMac computers expensively just because of the brand name.
In all fairness, Apple sells quality products. As we mentioned earlier, the iPhone 14 is a marvelous communication device. It has an impressive camera, sharp OS, and all the bells and whistles you would need in an everyday device.
Still, there’s no denying that most of the features in Apple’s leading devices are gimmick features. Apple adds specific features to its products just to increase its profits.
You may criticize the company. You might even try asking your friends to switch to Android, but they would probably never do it. They’re sold on the Apple vision. And they’re willing to pay more to own Apple products.
Great Leadership
People who disliked Steve Jobs always pointed out that he was not a developer. He was an executive. But that’s alright because Jobs led Apple with the brutality every forward-thinking company should use.
You see, Jobs was a straightforward man. If he didn’t like your work, he would tell you. If he hated a product, but it worked, he found a way to embrace it. In other words, he never dwelt on emotions.
He used facts and customer feedback to lead Apple. More importantly, he listened to his team. The result was that Apple made the right decisions when they mattered. And through his great leadership, Apple conquered not just Canada and the US but a big part of the world.
