Artificial intelligence, more commonly known as AI, has gradually begun to permeate the public psyche and is becoming increasingly popular in many businesses as they look for a competitive edge. As machinery and technology get more and more advanced, it is becoming more important than ever for companies to adapt and learn how to use AI to their advantage.
How does marketing use AI?
Marketing is one of those industries that is drastically affected by AI as customer behavior is changing, with up to sixty percent of customers acting more on impulse as opposed to long-drawn-out thought processes. This has developed a need for marketers to review and reassess how they analyze and collate data, as much of artificial intelligence has begun to use previous habits as a method to try and predict how customers will act in the future. It is a new challenge, but one that marketing executives are ready for.
It’s more automated
By combining information gleaned through AI and marketing strategies, it is now possible for advertising to be targeted depending on what someone has been searching for online or even what they have been watching on YouTube. As an example, videos on YouTube quite often pop up adverts based on what you have been watching, with the sidebar offering suggested videos. This has been the case for a while, but more often than not, it will specifically relate to whatever you have just watched. This is the same with AI in marketing, as sometimes previous searches on grocery websites or sites such as Amazon will have auto-fills and random items suggested based on your most common shopping habits. This alone shows how AI and stronger analytics are helping marketers to understand consumers better. Otherwise, you run the risk of falling behind the competition.
As many programs and websites are powered by some form of artificial intelligence or robotics, it is essential for companies to maintain some form of control. By working alongside Smartboost AI, it is possible to focus advertising specifically on customers and their own search history, making it easier to use targeted advertising and fine-tune campaigns. However, with greater understanding comes increased expectation. The automation side of AI has created a need for quicker results, and this is the challenge that the marketing industry is now facing.
A new challenge
With so much information floating around, it has become more important than ever to make sure whatever information is being used is as accurate as possible. It also means that if you can’t make the advertising more personal and it seems generic, you might lose out on your target audience. The use of AI can streamline this process, though, freeing up marketers to focus more on the human contact side of it, which is becoming more important due to the AI-powered tech on the other end. Whether it is apps or even just favored websites, customers are getting used to automation, so marketers need to make sure they are at the top of their game at all times.