Everyone has to receive or send packages and mail regularly. This also includes self-storage companies and their clients. Read on to find out how businesses like One Stop Self Storage, a convenient and secure self-storage facility, solve many of their challenges and increase their revenues by offering mailbox rentals and shipping services.
Investments and Partnerships
Setting up a postal facility to a self-storage unit can require an initial investment. You may have to invest in top-quality equipment to offer high-quality services and learn loyal customers. Many companies like One Stop Self Storage invest in world-class equipment and research what other companies in the industry are doing before adding the postal service to their business.
However, besides this, there are other ways to include the postal service in your storage facility. Partnering with postal services is one such way. While initial costs could be involved, partnering with such companies could lead to large profits in the long run. Working with a partner company will also give you the support and exposure you need to establish your services.
Precautions to Take While Setting Up the Postal Center with the Storage Facility
While setting up a postal service in your storage facility has many benefits, there are some drawbacks that you should also be aware of. Sometimes, the expense ratios could be higher with these services. You may have to spend more to set up and provide these postal services. Hence, the value per customer and transaction could be lower. However, the volume of customers and transactions could also be significantly higher.
Another drawback of adding postal services is that it could be difficult to allocate human resources to the business. The volume of the sales could be higher and take up most of the ancillary manager’s time. While this is important, it can become difficult for the manager to focus on the core business, which is self-storage, as this can take up most of their time.
Partnering with a franchise company will require you to learn as much about the parent company as possible. This could require a considerable amount of time initially. You must completely understand the company’s requirements. Signage requirements, equipment to be used, and volume of shipments could be mentioned in the contract. Once you get all this information, you should be able to adapt to the franchisor’s requirements.
Finally, you should check what the competition in the industry is like. Check if any other companies are offering similar services. Check if other franchises are partnering with national brands. Determining what the competition is like can be tough initially, but this information can feed your business development strategies and help you develop a successful self-storage and shipping facility.
Benefits of Adding A Postal Center to the Business
Adding a postal center to your self-storage business can have several benefits. Below are a few:
Increased Foot Traffic
Adding a postal service to the storage facility could increase your foot traffic. These additional services could attract new customers who may otherwise not consider using a storage facility. Typically, shipping services could get more than 650 customers to a storage site on average, according to research. These people could be potential customers who would be exposed to the self-storage angle of your business. And if they like what they see, some of these could also convert into actual customers.
Revenue Throughout the Year
The busiest times of the month for self-storage could be different from postal services. This means you could have great business all year round, depending on what time of the year you are in. For instance, the busiest time of year for most self-storage businesses is between spring and summer. On the other hand, shipping businesses see an increase in customers during winter. As a result, you could generate revenue through your business all year round and keep your staff busy.
Easy to Market the Business
Marketing the shipping business may be easy if you own a self-storage business. Your self-storage audience can be the first to know about your postal services. They could also help you spread the word to other potential customers. Similarly, new postal service customers could promote your self-storage business as well. You can even reach out to local businesses using your postal services. In return, these businesses could also market your storage facility to their respective customers and refer you to anyone looking for such a facility.
Self-storage and shipping services can work very well together if set up right after meticulous research. The above observations about how self-storage companies have combined storage and shipping can help you include postal services in your storage business as well.
