The intranet is proving to be the best tool available to build your company brand internally. It is just as important for the employees and staff to believe and buy into the brand than it is for the general public. If you are ever to achieve a holistic marketing campaign, then you will need to ensure that you include a noticeably clear process of internal marketing and one of the most effective ways of doing just this is via the intranet.
Why the workforce matters
As an addition to your market:- there is nothing better than a converted employee or entire workforce. If the workers and staff believe enough in the product or service to be in a position to become customers and clients, then you know that the business is doing something right.
As believing disciples to spread your company message and brand :-Again, if the employees believe in the brand, then they become a willing participant, whether consciously or sub consciously, of convincing prospective buyers and clients. At any customer interaction or customer contact point, an employee who genuinely believes in the brand is able to easily and genuinely share and spread some of these beliefs.
To keep the service and product the best it can be:- if the workforce believes in the brand and the product and service, they are much more likely to work in a manner that maintains the quality of the said product and service. Engendering a sense of pride in the workforce is one of the best ways to ensure that the products and services that you produce will always meet the exacting standards expected by the consumer.
The intranet
The intranet is essentially an internal internet service for workers. It has specific work-related articles as well as search functionality and internet access. It is a lot more that the e-newsletters of old and is at the forefront of employee digital communication. The intranet allows for a secure, solid internal network to be built that can then be used for marketing, staff information and training. It is an electronic portal for employees to communicate, collaborate, to share their work or take part in group training and discussion sessions. Click here to learn more about how the intranet is able to simplify and improve employee communication, as it is only through such improved communication that they are able to discuss and further build the brand internally.
There has been an argument recently that the intranet is no longer used, and that the internet and company website with different layers of access will suffice. However, the advantages of having all the requisite company information in one place that is easily accessible and designed specifically for employees, cannot be beaten.
In an age where brand is everything, it is vital to be able to build yours from the ground up in the right manner and this will surely include your workforce as a vital component. It this is indeed the case then you will need the intranet.
