This post was most recently updated on May 20th, 2023
As the world moves towards using technology more and more, it might feel as if it is getting smaller. Truth be told, it actually is since everyone is essentially interconnected via the internet. But what does that mean for you as a content creator? Your content needs to be accessible to everyone, regardless of where they are. One way to make your content more accessible would be to use a dubbing service. Here are a few reasons why you should and how it can boost your content viewership.
It’s Becoming a Necessity
Before even considering the benefits of using a dubbing service, it’s essential to understand that at this point, it has become somewhat of a necessity to boost viewership. The great thing about the internet is that it connects us with people worldwide, and if your competitors are dubbing their content, you will be left at a massive disadvantage.
One of the most significant benefits of dubbing your content is that it makes it much easier for your audience to associate with you or your content. Consider how it feels to watch a movie about another culture with a totally different language; not only will you struggle to associate with the characters, but it’s also difficult to invest emotionally in what you’re consuming. Bridge this gap for your viewers by dubbing your content to make it easier to form an association with, and your viewership will naturally increase.
Better Engagement Rates
A big challenge that many viewers face when watching content created in another language is paying attention to the video as well as reading the subtitles. Not only does this create extra work for your viewer, but it also means that they won’t be able to become immersed in what they’re watching. By using dubbing services, you will be able to help your viewers pay attention to what it is they’re watching, increasing engagement and watch-through rates, which is incredibly important for many platforms algorithms, such as YouTube.
Expand Your Reach
Of all the reasons you should consider dubbing your content, perhaps the most influential is that by dubbing your content, you will be able to expand your reach. Why? Because the more languages available for your content, the greater the number of people who will be able to watch it. Keep in mind that not everyone likes reading or is particularly good at it, so if your content is in the language of your viewer, they have no reason not to give it a chance.
It Just Grabs Attention
Finally, the last reason on this list as to why you should give dubbing services a go is simply that videos in the language of the viewer will grab their attention much faster than videos that are not. Have you ever searched for a tutorial, for example, that had a title of the language you speak, but the actual spoken language was not? Did you watch the video? Probably not, and neither will your viewers.