You’ve made a considerable effort to craft a business plan and a strategy and identified the types of influencers you feel would be right for you. How do you approach them about promoting your brand?
You can contact influencers by sending them a DM on social media if you’re only reaching out to a small number. If they show interest, you can switch to email. If you’re reaching out to 10 or more, automated outreach is the better option.
Table of Contents
Make a plan
It’s a good idea to have a plan in mind because the process of contacting influencers involves shifting from strategy to action. You want an effective approach to getting people to sign up for your campaign and promote your brand and products.
Reach out to influencers directly through the respective platform if you’re aiming to start with a small group. This can be a good idea if you want to focus on growing several long-term partnerships or if you’re new to influencer marketing.
You can reach out on Instagram, Amazon, and other platforms. If you want to find people you follow on Amazon, for example, click Follow on the storefront page’s right side, then go to Account & Lists > Account > Your Amazon profile. The section “Who you follow” will display these influencers’ profiles.
Alternatively, you can find who you are following on Amazon by downloading the Amazon app. It’s available for free from Google Play or the App Store. Download it, enter your Amazon account details, and click Sign in. Go to Your Following on the left-hand side of the screen to find whoever you’re looking for.
Getting started
You can start by adding the profile links and names of the influencers to a spreadsheet. Then, you can get their email from their profile or send a direct message. Note the date and time when you reached out to the influencer to follow up a few days later. This is quite a straightforward process. However, there are a few strategies you can adopt to improve your prospects.
Choosing the right influencers
You need to make sure the influencer is the right fit for your brand. If not, you’re wasting each other’s time. Before approaching influencers, do some research on them. Look into the types of brands they’ve worked with before, check who their followers are, and make sure their attitude, personality, and values are aligned with your brand.
Visit their website
The influencer’s website is a crucial element of the initial research. It will show you how they prefer to be contacted and if they have shared information about their brand promotion policy. Professionals who are open to new opportunities will make this clear on their social media or via their website. You can evaluate whether the campaign you have in mind fulfills their requirements before deciding to contact them.
Send messages from your business account
Always send direct messages on Instagram from your business account. If you’ve opted to email them instead, use a professional-sounding email address. This will make them more likely to reach out to you too.
How to approach influencers
Is there such a thing as the perfect outreach message? To grab their attention, there are a few things to keep in mind. It starts with the very first message. Your message or email should be personalized and unique to include specific details about the influencer, such as their Instagram handle. Share the name of your business, your job title, the name of your brand, and product descriptions, if applicable.
Consider your unique value proposition. Make it clear why you feel they are a good match for your brand. To attract their attention, offer something really great. A cash offer leaves you with less leverage. Instead, begin by offering free samples and take the conversation from there.
Your message or email should end with a clear call to action and provide contact information so the influencer is aware of the next steps.
Your approach to the influencers you want to work with is a crucial element of your influencer campaign, which can make the difference between the success and failure of a brand marketing campaign.
Image Source:
