Labels are one of the most important elements of marketing a product. It’s the first thing potential customers see, and it’s what will convince them to either buy or pass up your product.
So how can you leverage the power? How can you create an impactful and memorable product label? We have got you covered. In this article, we will give you tips on how to design professional product labels and custom sticker sheets. Are you ready? Then let’s go.
1. Make use of white space for a unique look
White space is a term that essentially refers to empty space. When we create labels, we might feel the need to fill every inch with content. After all, we want to convince the consumer of our product’s benefits.
But white space can actually be much more powerful. It allows the content you include on your custom vinyl labels to shine much more. So do not be scared of leaving empty spaces, they can make your label.
2. Invent a catchy slogan or tagline
In addition to using visual elements, you can also create an impactful product label by inventing a catchy slogan or tagline. This is a short phrase that sums up the benefits of your product in a simple and easy-to-remember way.
This can be something simple and straightforward that conveys the benefits of your product, or it can be a clever play on words that captures people’s attention. By including a slogan on your custom vinyl stickers, you can help people remember your product and what it does.
3. Keep the text brief and easy to read
It’s important to keep your product labels simple 
and easy to read. Consumers only look at your product for a fraction of a second. You want to make sure to catch their eye, and long paragraphs of copy or overly complicated fonts are not the way.
Instead, use eye-catching graphic elements and include your logo on your sticky labels. When it comes to your product description, use bold headings and bullet points to make your labels easy to scan.
4. Use effect materials to capture attention
No matter what you are using your labels for, it’s important to find creative and eye-catching ways to make your product stand out from the crowd. The best way to do this is by using effect materials.
Effect materials are metallic vinyls that can be directly printed onto. With these you can make your product line stand out, announce a new release or create some buzz with a limited edition range. So see for yourself and give holographic labels a try.
Whether you’re designing a product label from scratch or revamping an existing one, these tips can help you create an impactful and memorable label that will help you stand out in the marketplace. Which material will you go for?
