Facebook is the leading social media platform with more than 3 billion monthly active users, making it an indispensable way for businesses to get customers quickly.
Content marketing can also help your social media pages to gain followers by posting blogs, infographics and guest blog posts. This is another best way to gain followers apart from running Facebook ads.
Well, just being present on Facebook isn’t enough. You need to stay active and engage with your target audience consistently. If your business is new then getting customers’ attention directly through the platform isn’t easy. Use Facebook ads to initiate sales growth for your business.
Facebook ads can help your business capture the attention of potential customers. Thanks to its advanced targeting options. However, running Facebook ads alone won’t do the trick – your ad must be captivating enough for potential customers to click it!
At this point, you must be wondering how to create engaging Facebook ads that attract followers. Have no fear! Here, we will provide all the necessary details that will enable you to craft high-converting ads.
Top strategies to create Facebook ads that get a higher engagement
To get Facebook followers, it’s really important to offer something unique and engaging to customers. Making a strong first impression is the key to getting Facebook followers quickly.
If you have many competitors and you think getting a good following is difficult. Then, that’s not the case if you come up with something creative, people will definitely follow you.
Have a look at the top strategies that you can implement for creating Facebook ads that get followers.
- Add less text
Facebook is a platform people use to stay in contact with friends and family, often without sponsored content appearing. People typically don’t take too kindly to this. Therefore, it’s crucial you target the right audience with relevant content. If you don’t do so people will end up reporting and blocking your ad.
Your ads should grab the attention of people in the first few seconds. Avoid adding too much text as people will not spend much of time reading it. Write short and creative ads that make customers take action.
- Have a simple and clear CTA
The main purpose of creating a Facebook ad is to make people take action. Once you grab the attention of people through an ad you should direct them to take an action like sale, install, or lead.
Sometimes ads are created just to create awareness about the brand. Ad campaigns for brand awareness are a good strategy in the long term but they don’t deliver results immediately. However, if you’re creating ads to make customers take action then ensure to create a simple and clear CTA.
A clear call to action helps to tell people what exactly they need to do to proceed. Make sure that you write CTAs that let people know what will happen when they click on the button. For example, ‘Buy Now’ indicates that the button will lead people to the product page for checking out.
- Write an interesting headline
Everyday people are exposed to thousands of ads. According to research, on average a person sees around 10,000 advertisements per day – so it’s extremely important that your ad has an engaging headline that stands out.
Instead of talking about the products right away, you can use a good headline. A conversational approach can help you get the attention of people better than a benefits-focused copy.
In Facebook ads, a headline comes under the image. It means that people notice a headline immediately. Therefore, it’s really important that you make your headline interesting and catchy which makes people pause.
- Create more video ads
Today, people don’t have much time to read long pages of texts. Whenever they get some time they start scrolling their social media accounts. Thus, it’s better to show a lot in few a seconds that you have of your prospective customers.
Video ads offer you a powerful way to communicate quickly. They allow people to learn about what your brand stands for, what services it provides and how it can assist them – all within just seconds! But it is best not to make these videos longer than 15 seconds as people might not watch all of it.
- Use high-resolution images
Images play a crucial role in grasping people’s attention at a glance. Therefore, you must use high-resolution images. It doesn’t matter what type of ad you’re running whether it’s a single image or carousel post ad but quality images make a difference.
Avoid using images with a lot of color and multiple elements. Use images that draw the attention of viewers at one point. However, make sure to use contrasting colors than the Facebook UI otherwise your ads will blend with the screen.
- Text placement and length
Most of the time it’s advised not to add text in images until and unless it’s necessary. It’s mainly because you can always add relevant text in headlines. But if a small text can make your image exciting then do it.
Avoid using too much text on images as it can get disapproved by Facebook. You can use Facebook’s Image Text Check tool to find out if your image will pass or fail before submitting it for ad approval.
- Create different versions of an ad
Your target audience can often surprise you and it is impossible to know exactly what will resonate. Therefore, you should create the best possible versions of an ad. For example, you can create multiple versions of an ad that help you get followers.
Within your target audience, you can create different segments that you want to focus on. For instance, if your brand offers lunchboxes then you can create multiple ads targeting parents, youngsters, and working professionals.
When you use different versions of an ad for distinct groups, you increase the chances of conversions. It’s simply because people can visualize how the product fits in their lives and why they need it.
- Run an ad series
People like stories and you can create one with a Facebook ad series. You can create ads in a sequence that conveys a story and builds people’s interest in your offerings. Decide a theme that will connect your ads or characters that will be consistent in your ads.
For example, Coca-Cola’s Take the Good Side ad series. In this ad series they used different copies with the tagline Take the Good Side. These ads were simple yet effective in grabbing people’s attention.
As running Facebook ads is costly, why don’t you involve your existing followers and fans in this ad campaign? Sounds interesting? Your existing fans and followers can fund your campaign!
There are several subscription platforms for online content creators out there, and you can use them to take tips, offer memberships, and sell exclusive content or merchandise to your fans! And this can fuel your Facebook ad campaign.
The Conclusion
Facebook ads help you bring people to your business profile and gain followers. You can increase brand awareness & engagement which will ultimately lead to increased sales. There are many benefits of running Facebook ads like it helps you grasp the instant attention of people.
Nowadays, so many brands run Facebook ads that it’s difficult to catch people even there. But with planning and certain tweaks, you can create the best and most engaging Facebook ads. You can also collaborate with an affiliate marketer that helps you to get Facebook followers easily.
