When it comes to digital legal marketing, you need to know what’s required to get the best results. Equally important is finding the right company that can provide you with services that meet or exceed your expectations.
There are several aspects that you should weigh when determining the appropriate digital legal marketing agency. In this blog post, we will cover these areas and also provide you with a list of critical questions you should ask the potential agency. By comprehending what to peek for, you can make a better-informed judgment about who to choose as your digital marketing agency.
The Five Questions You Must Ask Potential Digital Marketing Agencies
When interviewing agencies, there are five key questions that you should ask each one. If the agency fails to answer these questions, this is a red flag, and they may not be the best company for you. The five key questions are:
1. How much experience do they have specifically in legal marketing?
Since you are focused on providing great client service, it makes sense to choose a company that specializes in your type of business or industry. This will ensure that they understand your needs and have been in the digital marketing business long enough to know what works and doesn’t work.
2. How will you measure and track results?
Since we all like seeing numbers, it’s important that the agency use data-driven methods to prove its performance. The golden standard is using Google Analytics to see how many leads, conversions, and sales the website and digital marketing are producing. Third-party sources such as Alexa and SimilarWeb can also provide data that proves the performance of the site.
3. How does your agency determine which keywords to target?
If you’ve ever shopped online, chances are you have done a search on Google using some type of keyword research tools such as Google Adwords or Keyword Planner. By knowing which keywords people use when searching for your services, the agency can add these targeted words in blog posts, articles, and on the website. This is critical when trying to improve your site’s SEO rankings in Google search results.
4. How much do you charge?
While price shouldn’t be the only factor when choosing an agency, it’s important to understand the agency’s pricing structure and how they bill you. Some companies charge based on a fixed monthly fee, while others may use a tiered model where the price increases with added services or clients. Make sure that you fully understand what is included in their services and any additional fees such as hosting or graphic design.
5. Can we see your last three campaigns?
Even if the agency has a great track record and claims they know what works, it’s best to see their past performance and results achieved with previous clients. Do this by asking for examples of websites they have created as well as articles published about them on other sites. You can also ask to see the traffic analytics for these sites if they are available.
What to Search for in the Legal Marketing Agencies
When making your decision about choosing an agency, consider the following:
1. Be sure to hire an agency that specializes in legal marketing. This will assure they apprehend your necessities and know what works best for legal firms. Also, it should be clear that their campaigns are designed specifically for lawyers or law firm websites.
2. Make sure the agency uses data-driven methods for tracking results. This can be done by measuring leads, conversions, and sales from the website along with social media marketing efforts.
3. Be sure to hire an agency that is qualified in search engine optimisation (SEO). SEO helps improve online visibility through organic rankings in Google search results pages. By having a high ranking, you can appear next to your competitors when a potential client searches for a lawyer in their area.
4. Ask the agency how they determine which keywords to target. Usually, this will be based on research performed through keyword tools such as Google Adwords or Keyword Planner.
5. Make sure that your agency uses specific metrics and goals for lead generation. The best route to do this is via an account management platform. These typically include tools for measuring site traffic, leads, conversions, and sales, along with the ability to monitor social media activities like likes, shares, and comments.
Conclusion
Choosing a legal marketing agency can be daunting, but it’s essential to do your research and ask the right questions. By considering the five points we’ve outlined, you should be able to make an informed decision that will help your law firm grow online. Have any other questions? Feel unrestrained to reach out to us, and we’d be happy to answer them!
