Already invested plenty of time in writing a well-researched blog but concerned about how to increase blog traffic? Honestly there are millions of hacks floating over the internet, but you need to hit them with the three C’s. Correctly, Constantly and Creatively. Let’s hop to the details below:
Steps to Increase Blog Traffic
1. Plan it appropriately: Before starting a blog make sure you research about the keywords related to the topic of the blog you are planning to write about. You can find the keywords from any keyword tool across the Internet to get traffic on your blog. Make sure you also sketch out the How, Why and What of the blog topic. Best way to do it is via documenting it. There are several PDFs on the internet on how to write a blog.You can simply use the PDF and frame those your way. PDFs can be converted into CSVs as well via pdf to csv converter. Keep in mind that the blog you are writing must solve a problem and add value to the reader’s curiosity. Planning a draft is the most important thing to do. Just to give you an example, here is how you can start.
- Hit the introduction right
- It should be readable.
- Cover the normal Q&A of the topics one might have
- Conclude the takeaways
- Engage with the comment.
2. Bring guest contributors on board: Collaboration with the guest speakers and influencers brings great engagement and reach to the content along with blog traffic. You can start interacting with their content over social media and build a relationship with them, walk them through your blog objective and values. All you need from them is the correct message that they will be giving to the viewers or readers. Ask them to promote it over their social circle having a good number of followers who interact with them. Always make sure you calculate the engagement of their social media before reaching out to any guest speaker or influencer to know the correct authenticity of the influencer. You can do so via certain tools such as Phlanx.com for Instagram, Facebook, Twitter, Tik-tok and YouTube.
3. Do not hesitate to promote: SEO is a long process. If you want to see some faster results do not think twice and go for online promotion to get traffic on blog. By doing this you can reach your audience in no time and your blog will be right there in their search box. But before going live with the SEM(Search Engine Marketing) make sure you have the following pointers well placed.
- A clear and good budget in mind: Initiate the promotion with a fair amount and test it for a few days to check whether it is working or not. In case it works and has a good KPI then starch the promotion for the desired timelines but keep monitoring it.
- A great quality score: Quality score is also referred to as a scale of measuring the blog performance basis the keywords used on a score of 1-10. The higher the score, the better will be the performance.
- Competitive blog keywords: Keeping a great mix of Keywords is a skill that the bloggers should have. A blog should not look like a keyword embedded
4.Cross-promote via emailers: Most of the professionals get confused while working on the traffic. The objective of a good reach not only counts when you get some new visitors, it actually also includes engagement with the existing users. Use the power of emailers here to get traffic on blog. Email marketing is the most cost-effective and one of the powerful tools counted in marketing. All you need to do is to make the database, fetch it to your emailer tool and start rolling out your regular newsletter. Make sure you embed the blog links there in the most smart way you can.
5.Social sharing: When we talk about social sharing it is not only limited to facebook and LinkedIn. There are few more important platforms which help in the improvement of your search ranking like Quora, Medium, and Pinterest. You just need to spread these blogs correctly. For example you can join relevant spaces on Qoura and then share the comments along with the link of the blog. Another smart way is to join the online communities over Reddit, LinkedIn groups, Facebook groups and YouTube to share the relevant links. Just play this smart.
6. Backlinking and Internal linking is important: Before exploring the benefit of backlinking and Internal linking, let’s just know first about them and their value in bringing traffic on blog
Backlinking is the way of getting the link mentions from reputed websites. This makes the crawling easy and authentic. Now the very next question in your mind is how to get backlinking. This is most important question and there are few ways for it:
- Get mentions from the influencers.
- You can write a guest post on the another website and backlink to your’s
- Add links on your social media.
Internal Linking: As the name specifies, you can link your own blog considering the relevance and the topics of the blog in a few blog keywords. It should be placed strategically. Internal links play a vital role in SEO as well.
7. Add original Images, Infographics, Video, memes and GIF: If you add original images, great videos, clear infographics and creative memes, readers interact much with your blog which boosts the readability of the blog. You should always use the Alt tag in the photos and graphics used; this will improve your SEO. Also in the era of creativity and rawness, the platform also gives weightage to the original visuals used, as the authenticity of the visuals brings more views on the content resulting in increase in blog traffic. Don’t pick any image from google as those have copyrights related to them.
8. Keep the website and blog site optimized: User experience matters a lot in the digital era and it also plays an important role for google to rank the website. To ensure that your website has a lesser loading time, you need to optimize it. As optimization plays a vital role for getting blog traffic. Optimization includes a checklist with important factors such as
- A good Hosting for your website
- Keep standard dimension of images and videos in website
- Cut down the number of plugins
- Reduce the JS and CSS files
- Use website caching frequently.
We understand the importance of quality traffic. All you need is to follow the above with those 3C stated in the beginning of the articles. You can get in touch with us or subscribe to our newsletter for more such valuable articles.
Author Bio –
Ashish is a tech savvy marketer. As an engineer by nature, he is obsessed with technical marketing and loves to analyze and synthesize. He is most happy when he is pedaling through the mountain with headphones on.
