What is actually mean by SEO:
First of all, you have to calm down and think about how Google’s search engine algorithm works. Obviously, you want your website to show up whenever someone does a keyword search related to your niche business, product, etc. If you really want your websites to look like this, you need to optimise your website. Because when you optimise your website, Google considers it as high quality and gradually increases the ranking and brings it to the first page. If you have a brand new website but have a great SEO strategy, it means you can easily rank on the first page.
What are Backlinks:
Backlinks are also called inbound links because they represent traffic from another website to your own site. Links from websites other than your own that lead back to a page on your website. So we can say that the better the quality and quantity of backlinks, the higher your chances of ranking on Google. The more will increase. In fact, backlinks are the votes that Google counts to set your website in a certain position according to your optimization statistics because in 1998, Google used a revolutionary algorithm that considered ranking web pages based on link popularity, meaning that the more links a page had, the higher its chances of ranking is.
Link building:
Link building is when you get hyperlinks from other websites that will lead back to you. Oftentimes, other websites will cite you as a resource or quote from your content. When there are more links attributed to a website or webpage, Google will see each link as a vote of confidence for your website. The more votes it has, the more likely it is to appear higher in search results, and since these tactics mostly run in the background, they fall under off-page SEO tactics. With this in mind, many businesses try link building as a way to increase their votes and therefore traffic and sales through Google.
The best link building services to help improve search rankings are:
• HARO
• Leading Link Building Company
• Outreach Platform
• Referral Building Service
• Facebook and Slack Groups
• Digital PR
• Podcast Booking Service
*How to choose best link builder:*
Hiring a link building agency is a good option if your company does not have the in-house skills required to implement a link building campaign. But choosing the right link building agency to partner with isn’t always as easy as it sounds. Ghosting, fraud, spammy quality, zero follow-through are just some of the problems you may face if you partner with the wrong agency. So always choose the best link builder or link building agencies who always do good and clear communication and don’t allow any miscommunication.
Here are the things you should always agree on before picking the right link builder:
• Best communication
• Transparency
• Confirmation of website
• Confirmation of website’ stat
• Accountability
Symbols of fake link builders:
• They deliver different named website’s guest post
• They always say “Yes” on every circumstances
• They have no roadmap
