Many people around the world are turning to the web to purchase all kinds of stuff. Modern technology is now enmeshed in our day-to-day lives to a great extent. It is becoming more challenging to imagine life without technology these days. Most people use mobile gadgets or smart devices to buy anything they want online without moving an inch away from their homes.
Therefore, if you want to milk modern technology or make money consistently online, now is the perfect time to create an eCommerce store or webshop.
However, opening an online store is not the only factor you should consider. It would help if you looked at several factors, chief of which is impeccable Webdesign.
This article will reveal why it matters to have a great or impressive website design when setting up your eCommerce store.
Reasons why a good web design is important in setting up a webshop
Here are some reasons why web design is essential to a webshop:
- First impressions make great impacts
A website with a non-responsive home page is a turn-off for most visitors. The home page is the number one web page a visitor sees when they enter your URL and click the ‘Enter’ button on their computers or smartphones. This page introduces other sections of your online store to prospective customers.
If the home page is not well designed or gives the best first impression, you will lose potential customers. But a well-designed home page that impresses every visitor brings their guard down and makes it easier to relate with them.
Highly responsive design works efficiently and is the best on multiple electronic devices. Customers are limiting movements into brick and mortar stores as much as possible. They now visit eCommerce sites, or any website, via their smartphones, tablets, laptops, and PCs.
Responsive web design ensures your webshop is properly displayed on every device, mobile or not, irrespective of its screen size. Potential customers won’t have to scroll side to side to see the products you’re displaying on your online store.
- Understanding the psyche of the customer
Every website has specific customers they target. This implies that a chiropractor’s website design will be significantly different from that of a webshop. This shouldn’t be surprising because the audience of an online store is decidedly different from that of a chiropractor.
A first-time visitor to your eCommerce store should be able to tell that they are on the right website. Your design should ‘connect’ with prospective customers right when they land on your eCommerce site.
- Showing every product the right way
You need a web design that showcases the products in your online store the right way. Every product must have search engine optimized descriptions and must be easy to navigate. This is part of what makes eCommerce web design truly effective.
An excellently designed eCommerce site has features that wow its visitors. It must be mobile-friendly and have features that load within seconds. It must also be user-friendly with zero lags. The web pages must not look or feel clumsy in any way.
Animated contact forms and text are some features that make an online store attractive. This makes potential customers stay longer on your site and increases the chances of making sales.
Content managers and web designers have in-depth knowledge about creative avenues to keep visitors for longer periods on a site. Understanding the psyche of the target audience is also crucial. This makes it easier to sell to these potential customers.
So, is a web design and eCommerce a perfect mix? Indeed, they are because businesses cannot truly succeed with eCommerce or online stores without relying on the intricacies of web design.