Liverpool’s position in the sponsors’ market has also been strengthened by the success of the field in recent years. Winning the Champions League in the 2018-19 season, winning the English Premier League next season — these successes have further enhanced the value of the traditional club.. . . . .
Liverpool want to benefit commercially from these successes on the field. As part of that, the Anfield club are negotiating a new Jersey sponsorship deal. According to the British media Mail Online, if the deal sees the light of day, Liverpool will be the most expensive jersey sponsor in the history of football.
Standard Chartered Bank wants to extend Jersey’s contract with Liverpool in the wake of recent successes on the field.
Standard Chartered Bank wants to extend Jersey’s contract with Liverpool in the wake of recent successes on the field.File picture
Liverpool are in talks with the current sponsor, Standard Chartered Bank, to sponsor a jersey worth ৮ 80 million (approximately Tk. 81 crore in Bangladeshi currency) a year. The English club’s current sponsorship agreement with the British Bank will expire at the end of next season.
Standard Chartered Bank wants to extend the contract with Liverpool due to its success on the field in recent years. Liverpool receive ৪ 40 million a year from the current jersey sponsorship deal. As Standard Chartered Bank is keen to extend the term, the club authorities have demanded double the amount in the new contract. In addition to the bank, Liverpool is in talks with some other commercial organizations.
The team’s German coach Jrgen Klopp has taken Liverpool to a different height
The team’s German coach Jrgen Klopp has taken Liverpool to a different heightFile picture
Liverpool have signed a current contract with Standard Chartered Bank for the 2018-19 season. Market analysts said that the success of the club on the field during this period has surpassed the sales of jerseys. Liverpool officials expect jersey sales to exceed 2 million this season. With coach Jrgen Klopp signing a new four-year contract, it is expected that the club will continue on the field. All in all, Liverpool’s Jupiter is at its peak now.
The most expensive sponsor of the jersey right now is Real Madrid. The Madrid club receives 60 million a season from the current contract with the Emirates
The most expensive sponsor of the jersey right now is Real Madrid. The Madrid club receives 60 million a season from the current contract with the EmiratesPhoto: Reuters
According to a report in Mail Online, Standard Chartered Bank has shown interest in extending not only the success of the field but also the success of the ‘Kit Agreement’ with sports equipment manufacturer Nike. The most expensive sponsor of the jersey right now is Real Madrid. The Madrid club receives ৬ 60 million a season from the current contract with the Emirates.
