Chatbots have become very popular tools thanks to the multiple advantages they represent for online businesses and projects. That is why in this article we will highlight 5 benefits of integrating a chatbot in WhatsApp so that you can make a good decision when considering whether or not you should include them in your business.
One of the main advantages of integrating the chatbot in WhatsApp is that it allows you to significantly improve customer service or even the sales area. In fact, the success of virtual assistants is such that it is estimated that by 2022 up to 85% of all queries made in the aforementioned areas will be answered in real-time by a chatbot.
Some time ago only large companies with large capital could implement these tools, which are very appealing to millennials, but today there are high-quality and more affordable solutions that most businesses and entrepreneurs can use in their businesses in order to improve their digital channels and the customer experience.
Having customer service on WhatsApp has become a really useful tool since this makes it much easier for customers to contact the company. Companies like Orange already have their customer service available 24/7 through WhatsApp, from where they allow registrations and cancellations to be processed, among other services. Let us remember that Whatsapp is the most widely used instant messaging application in the world with millions of customers around the world using it.
5 advantages of serving your customers with a WhatsApp chatbot!
1.- Immediacy and monitoring
With the help of this conversational technology, your business will be able to better monitor user data and thus easily decide where you have to invest more effort. Likewise, a chatbot, in addition to being an immediate solution available 24 hours a day to improve customer service on WhatsApp, can also serve as a questionnaire to receive valuable information about customers, being able to carry out market research in a simple and effective way.
2.- Increases customer satisfaction
Chatbots on WhatsApp are an excellent way to improve the image of the company in the eyes of its customers. Few things make a customer happier than receiving a quick and clear response that answers their query. Any user can receive a response from their mobile device, in addition to doing so using an app that they already know and have installed.
3.- Increase your sales
It is obvious that obtaining good sales is one of the main objectives of any company. To achieve this, chatbots are an excellent option. Up to 80% of consumers usually ask for assistance to complete a purchase, so a WhatsApp chatbot can be an excellent help to improve the sales ratio.
4.- Improve engagement
They are an excellent tool to improve customer engagement since chatbots are usually quite versatile, so you can use them in the way that best suits your needs and those of your customers. In fact, they can be configured to use multiple languages and answer an incredible number of queries.
5.- Save money
One of the greatest advantages that chatbots offer is that they allow us to save time and money, something that any company appreciates, especially in new businesses that do not have a large amount of capital available. It is estimated that, on average, a well-implemented chatbot and WhatsApp customer service project reduces human service costs by 40%. Thus, chatbots can become a tool to consider for entrepreneurs.
