Microsoft brings new AI-powered shopping tools to Bing and Edge

Microsoft brings new AI-powered shopping tools to Bing and Edge
Microsoft brings new AI-powered shopping tools to Bing and Edge
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Saturday, 1 July 2023, Bengaluru, India

In addition to the Bing AI chatbot in the Edge sidebar, Microsoft unveiled many new AI-powered shopping options for its brand-new Bing search engine. Even though many of the shopping capabilities Microsoft has incorporated into Edge over the years are different from user favourites, this new set of tools genuinely appears helpful.

For instance, Microsoft will now use Bing’s GPT-powered AI capabilities to automatically provide shopping advice when you enter a query like “college supplies.” It will automatically group products into each category it creates, give their specifications so you can compare comparable items, and let you know where to buy them (with Microsoft receiving an affiliate fee when you buy).

It will be interesting to observe how these websites, which comprise a whole ecosystem, respond to the move (and if Microsoft does this in Bing, Google and other search engines would undoubtedly follow suit). Nobody will lament the demise of the subpar, SEO-optimized shopping content you frequently encounter when comparing products, but this might also harm reputable editorial endeavours.

The U.S. version of the new Bing buying guides is now live, and today marks the beginning of the Edge buying guides’ global deployment.

Microsoft is also rolling out a brand-new feature today that AI produces: review summaries. As the name implies, this service summarises internet user reviews of products. You may take advantage of this by requesting Bing Chat in Edge to translate what people are saying about a specific product.

Another cutting-edge feature is price match, which lets you ask a business to match its price even after it has lowered.

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According to Microsoft, it collaborates with “top U.S. retailers with existing price match policies and will be adding more over time.” It did not, however, specify whose stores it was collaborating with.

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Suraj Verma

As a highly skilled and experienced content writer, I have a passion for creating engaging and informative content that connects with audiences and inspires them to take action. With over 1 year of experience in the industry, I have honed my writing skills to craft content that is both effective and SEO-friendly.