Amongst various online marketing strategies, lead generation is one of the primary goals for any business or entity to gain a customer base, and further their products or services. Today, webinars provide a unique opportunity to engage with your target audience, providing interactivity with, and insights into your viewers and thereby potential customers. Today, WordPress webinar Plugins are a rage, given their ease of setup, and the time-saving nature of webinar platforms.
For every webinar, the process begins with approaching your customers to let them know about your webinar. And, what better way to communicate the idea of the webinar and the details other than through an email? When planning your webinar, you begin by compiling a list of your attendees, which you will be communicating before and after the webinar, primarily through email.
Consider WebinarPress, the best platform for webinars, which provides scheduling and setting up a webinar in a matter of minutes. Along with this, the Webinars help you send emails to your target audience too!
Emails are the most effective channel for sourcing webinar registrations and converting those registrants into attendees. Since before the webinar and until after you have completed hosting the webinar, there is a series of emails that you need to organize and schedule for sending to the attendees of your webinar.
These emails are called Webinar Email Sequences, which need to be followed and communicated to gain better results from hosting your webinar. In turn, this drives up your lead generation, and thereby gives you a higher number of potential customers for conversion, for your products or services!
Let us take a look at which email you need to send, when, and why
Just after planning your webina
Notifying your subscribers about the scheduled webinar forms the Webinar Invitation Email. It is a precursor to engage your audience, aimed at driving registrations to larger numbers as much as possible. Usually, the invite email is sent a few weeks before the webinar. It must include the topic either in the subject line or at the beginning of the email body, highlighting the agenda of the webinar.
Mention the Date and time, along with introducing any additional speakers or presenters, underlining their credentials, experience, education, and achievements to establish their credibility. At the end of the email, ensure that there is a clear and prominent webinar call-to-action (CTA) that guides the reader to a page for registering for your webinar.
An Initial Reminder Email A Week Before
This email is much like a regular one without as many details as the invitation email. Since, just sending this a week before your scheduled webinar, ensures that your audience is updated and reminded of the date and time so that they don’t miss it no matter what.
Additionally, you may mention any special guests or exclusive content that you may have developed over the past few weeks for the webinar. Also, do include the registration link, and re-emphasize the value gained by your attendees along with a CTA button or link.
A Reminder Just 2-3 Days before the Webinar
With time running out, create a sense of importunity in the consciousness of the intended audience for attending your webinar. You may enumerate a short preview of what will be discussed in the webinar, creating intrigue and eagerness in the audience to attend it.
Again, as in the previous email, reiterate the date and time, and include a registration link with a different highlighting to the CTA. Create a supply shortage by mentioning limited slots or seats available, if that is the case.
Final Call Email, Just A Day Before
This one is the final chance for you to capture as many registrations as possible from your list of target audiences. Convert this opportunity in the form of a deadline of a missed opportunity, which carries unique bonuses or incentives for the attendees, if you can offer something like that! As it goes, do include the date, time, and registration link to the webinar, one final time.
Registration Confirmation Email
For all the above four types of emails you have sent, any registrations occurring through them must be acknowledged through a webinar confirmation email, and the attendee must be appreciated for his participation and willingness to be present. This builds a bond, trust, and a relationship that has to grow and continue in the future. The commonly known ‘thank you for attending webinar email’ shouldn’t be missed from your list of webinar email sequences of mailers!
Simply, write a brief thanks for their interest, along with a few details of the webinar, such as the link, the agenda, the speakers, and the duration. Coax them into adding the webinar to their calendar, and even sharing it with their friends or colleagues, giving you further registrations by means of grapevine!
‘Boarding the Webinar’ Reminder, Just A Few Hours Before
Unlike all the previous reminder emails, this one is aimed at providing a reminder only to the registrants for attending the webinar, as well as a direct link to join the webinar! Nothing unwarranted needs to be added here, except a small mannerism of urging them to join the webinar on schedule or a few minutes ahead of it. Make it sound like something that you want to look forward to, and not skip or miss it by any chance!
After the Event Follow-up through a Thank You Mailer
In the days leading to the webinar, you would have some creative freedom to draft a wonderful appreciation email, take time out, and construct a webinar ‘Thank You’ email intended for all the attendees! Expressing gratitude reinforces their trust in the webinar speaker, which is you, who intends to stay with them after the webinar is over.
Send this email soon after the webinar ends, along with considering any future scheduled webinars, and add the details such as registration links, and date and time. More importantly, do ask for their feedback and questions pertaining to the discussion during the webinar.
Revisiting the Webinar Email
Just about 2-3 Days later, consider mailing all those people who did register for the event (and even those who didn’t), and share a link to the recording of your webinar. That is in case; you did record your webinar, right? Do mention key takeaways, if any unique points happened during a discussion in the webinar. Don’t forget to include a CTA to access the replay!
Garnering Post-Webinar Feedback Survey Email
Almost after a week has passed, you can move on to sending a survey-type email, which either has multiple-choice questions, or open-ended, briefly answerable ones, mentioned in the email.
Attendees can pitch in with their views, feedback, or even testimonials about your webinar. Oftentimes, rewarding any participation in providing feedback or surveys draws a greater number of inputs from the participants, so incentivize it if possible!
Conclusion
In conclusion, the significance of a well-crafted email sequence for webinar attendees cannot be overstated. An effective email sequence serves as a crucial bridge between the initial invitation and the actual webinar, helping to build anticipation, engagement, and attendance.
