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Off-Page Seo Checklist To Rank Higher And Drive Traffic 


Off-Page Seo

This post was most recently updated on May 13th, 2022

Online businesses and marketers always face challenges in staying on top of search engine result pages because of the changing algorithms. However, marketers embark on on-page SEO and give comparatively less priority to off-page SEO, and hence, it is essential to hire a renowned and proficient SEO agency in London

It is crucial to implement SEO strategies to rank high on search engine result pages because-

“Around 32% of all clicks count to the first position in the search engine result page.” (Backlinko)

There are many aspects that affect SEO, and one of them is website design. Substandard web design practices lower SEO rank, and hence, it is essential to hire an efficient web design agency in the UK.

What is off-page SEO?

Off-page SEO is the actions outside your business website that directly or indirectly affect your rank on the search engine result page. Though ‘off-page SEO’ and ‘link building’ have been used interchangeably in the past, off-page SEO involves various other tactics. 

Benefits of off-page SEO

  • Increases website traffic by directing users from other websites to your own through backlinks
  • Boosts your rank on SERP as it increases website authority
  • Incorporating off-page SEO correctly increases website credibility 
  • Improves social media signals like visibility, engagement, impressions, followers, and reach

Off-page SEO checklist

It is the process of establishing relevant hyperlinks from one website to another and is the most crucial parts of off-page SEO. The three major types of links are external, internal, and backlinks.

  • Internal links are the links that go from one page to another page in the same domain. They allow users to navigate a site, establish a data hierarchy, and help spread link equity across the website. 
  • External links are the links that you point at external domains. They help increase rank and share link equity in different ways as Google considers them as third-party votes.
  • Backlinks or inbound links are the links pointed to your website from other websites. They represent a vote of confidence, increase the credibility of your website, and boost visibility along with the rank position. 
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“Links take place in the top two criteria in Google’s page ranking algorithm.” (Search Engine Land)

Use the power of social media

Social media can be a real asset when promoting your business online because more than 53% of the world is present on social media. Moreover, spreading your business links across various social media platforms is highly beneficial because, according to GWI, a person bounces across seven different social networks every month. 

  • Add your business website link to your social media bio
  • Actively respond to comments and messages
  • Create insightful content to post regularly
  • Share relevant content on the related platform
  • Use hashtags strategically to increase discoverability 
  • Monitor and improve

Write guest post

Guest blogging is writing content for another website where you can add your backlinks to your business website. It creates a win-win situation for hosts as well as guest bloggers. With guest blogging, you can

  • Network and build healthy relationships
  • Increases search engine visibility and domain authority
  • It is cost-efficient
  • Gain new business lead

Indulge in question and answer website

Contributing to question and answer websites is one of the best ways to increase traffic. Here, you can join high PR question and answer websites and give a link to your website. The benefits of engaging with question answers website are:

  • People search more questions in Google instead of generic keywords
  • “How to sites” have seen considerable growth in recent years
  • Question and answer pages rank high in search engine result pages
  • People link more to valuable and insightful content
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List of Q&A websites 

  • Quora
  • Answers.yahoo
  • Ehow
  • Answerbag

Press releases 

You can launch your new products/services or declare about major events through a press release to get benefits like

  • Gain new customers
  • Improved visibility and trust
  • Gain valuable backlinks
  • Brand yourself as an industry expert
  • Boost sales

Submit Web 2.0

It is one of the types of link building that includes microblogging sites, and you are given a subdomain or webspace to publish your content and add links to your website.

  • It is easy to use 
  • Offers a variety of media
  • It is available anytime and in any place
  • You can track every edit made
  • It is user-friendly
  • Offers real-time discussion

Forum and blog-directory submission

You can connect with your community and build links by participating In search forums that are related to your business. Examples of high domain authority forums are:

  • Flickr 
  • AddThis
  • bbpress
  • Careerbuilder
  • Chronicle

In directory submission, you need to work constantly to build quality backlinks. However, the results stand out over a period of time. List of free directory submissions:

  • Directory.entireweb
  • Elecdir
  • Sitepromotiondirectory
  • Industrydirectory.mjbizdaily

Partner with influencers

Influencer marketing has seen dramatic growth during the pandemic and possesses considerable power over its followers. Moreover, according to the influencer marketing hub, a majority of marketers have opted to use influencer marketing. 

When so many people are following the advice of influencers, you do not want to miss out on the benefits it provides. Influencers can link to your business website and increase traffic and sales. 

“49% of consumers depend on influencer recommendations.” (digital marketing institute)

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SEO holds an important place in the success of a business, and employing the above mentioned strategies will boost organic traffic, engagement, conversions, and sales.

Though it requires time and patience, it delivers organic and substantial results. Moreover, to keep your website up-to-date, you can hire a renowned web design agency in London. 


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