With the rapid demand for the usage of smartphones, mobile commerce is hovering for high growth and will soon be at the top of the mass market in the upcoming few years.
Mobile commerce involves retail, travel, advertising, proximity payments, and much more. In today’s world, the customer’s journey is no longer simple but getting more complex with multiple touchpoints. The wide selection of preferences for high experiences has led to the growth of mobile commerce at a great phase.
With the help of user-friendly apps, people are getting more familiar with mobile network usage. M-Commerce has made its way quite well. According to the survey, mobile retail revenues are expected to get high.
The growth of mobile commerce can be recognized by several factors, as mentioned in the provided context, if you also want to start M-Commerce, try to communicate with the professionals of custom eCommerce website development in India.
Let’s discuss some various benefits of M-commerce.
Table of Contents
Benefits of Mobile Commerce
The most common benefits of mobile commerce have transformed various industries and checked consumer behavior altogether.
Omnipresence
Mobile technology has provided benefits to various retailers of connecting with users virtually from any location on a real-time basis. Retailers can connect with users from anywhere. Online retailers are using this value proposition of mobile by notifying users with the help of push notifications.
Increase customer experience
M-commerce has increased the customer experience by giving them easy access and convenience to shop online. Technologies such as chatbots have helped in building a direct relationship between customers and brands. The retailer can easily recur promotion deals and coupons at the times of the day with push notifications.
Mobile Commerce Trends
Mobile technology has changed the way of consumers interact with their mobile devices. Starting from product discovery to the purchase, mobile phones have become a major part of customers.
In-store Shopping Experience
This is a growing customer expectation to use mobile devices as a part of their in-store shopping experience. Customers want to scan products at the store and want them shipped to their homes. This trend will provide a huge competitive advantage to retailers by blending an in-store shopping experience with the convenience of home delivery.
Social Networks for Inspiration
Besides consumer ratings and reviews, a major ramification of how brands communicate their sales pitch is a determining factor for consumers purchasing their products. A majority of consumers have shifted to social media and mobile applications on their mobile phones to get inspiration for purchases.
Shoppable Tags on Social Media
The social media platform is another place for brands to expand their mobile commerce strategy. The majority of users move to social media to get to know about new products. For example, shoppable tags on Instagram help various brands in providing a more healthy shopping experience.
Mobile App Analytics
Retailers need to influence a large amount of data and plan for future actions which are based on that data. In the case of e-commerce, retailers need to use mobile app analytics during the development of the mobile application to enable targeted marketing and effective product pricing and promotion strategies.
Requirements for m-Commerce
Choosing the Right Mobile Platform
The first step is to decide. What do you want? A mobile website or a mobile App, If a mobile app is your choice, then you have to decide between an Android and iOS mobile app. Android and iOS mobile apps have their advantages, which are based on your customer’s requirements; you must choose the right mobile platform that suits your business in the best way, or you can take assistance from the professional providing services of custom eCommerce website development in India.
Mobile User Experience
Designing the user experience for a custom mobile application is very different from doing that for a full-resolution website. Various small details need to be taken care of to increase the usage.
Multiple Checkout and Fulfillment Options
A major part of the population left mobile applications when they had to create a new user account at the time of checkout. The retailer can allow first-time users to buy without going through account creation. Providing multi-fulfillment options like buying online and pick-up in-store experiences can drive reduced cart abandonment rates.
Mobile Friendly Payment Gateway
Sales are the best ways by which you can easily check the performance of any online business. Even how user-friendly your mobile application is, if the payment gateway is not up to the context, it will be a great loss for the business.
To take a step forward in the growth of mobile commerce, businesses need to stay updated with the latest mobile commerce.
Here are some trends discussed below:
- Mobile app integration: Consumers mostly prefer to shop through various mobile apps, as they offer a more smooth and more personalized shopping experience.
- Simplified app development: Retailers must focus on converting the shoppers into purchasers by making sure of the ease of use of the app and basic personalization.
- Increase user experience: Mobile commerce should prioritize user-friendly interfaces, fast loading times, and secure transactions. Retailers should optimize their mobile sites for speed and responsiveness, offer one-click checkout options, and provide multiple mobile payment options.
- Integration of AR and AI technologies: The use of technologies AR and AI can help in increasing the mobile shopping experience. AR can allow virtual try-on for clothing and accessories, while AI-powered chatbots can provide proper customer support.
CONCLUSION
At last, mobile commerce has great growth potential and is expected to become the standard for online shopping in the coming years. By staying updated with the latest trends, optimizing user experiences, and leveraging emerging technologies, businesses can help you to get into the opportunities offered by mobile commerce and bloom in the competitive market. If you still have any doubts, you can consult the custom eCommerce website development in India
