When you’re running a business, you want to make sure that you are increasing brand awareness and attracting new customers, as well as keeping your loyal customers happy. There are many ways you can do this, such as excellent customer service, marketing campaigns, and getting involved in your local community, as a few examples. However, a relatively easy way to increase your brand’s visibility and draw in new customers is by hosting a competition.
Whether this is a giveaway competition where a winner will be selected at random, or you’re getting entrants to submit something that will be judged by panelists, people will love to get involved for a chance to win, but you need to offer some great prizes to make it worth their time. Below are some ideas on what you could offer as prizes for a promotional competition.
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A Gift Box of Your Products
A classic idea for a competition prize that is easy to put together is a gift box full of products that your brand offers. Everyone loves to get free goodies, and if you are offering a well-presented gift box full of your best sellers people will certainly get involved in your competition for a chance to win.
Branded Merchandise
Another option you could look at for a competition prize is giving winners some branded merchandise. It could be a few t-shirts with your business’s logo printed on them, or posters, glassware, or novelty items like a custom magic 8 ball. These items could even be included in a gift box like the ones mentioned above or you could use them as stand-alone prizes. If your designs on your merchandise are particularly artistic, they will be even more popular with your customer base.
An Experience Day
If you have the budget to cover something like this, offering competition entrants the opportunity to enjoy an experience day or weekend mini-break somewhere could be a great idea. A prize like this will certainly encourage more people to enter, as it’s an opportunity to win a fun day out or trip away that they might not be able to afford by themselves. Many companies offer experience days and you can purchase a voucher or ask to run a partnership competition with that company to offer the prize.
A Tour of Your Site
If your business is something like a vineyard, brewery, movie studio, theatre group, or something else that would be suitable to offer tours at, this could make an excellent prize. People who love your brand would be interested in seeing what goes on behind the scenes to create their favorite products, so a tour of your work site could be something to consider offering as a competition prize. Your guests could even enjoy some free samples as part of the tour, too.
If you would like to run a competition to help promote your business brand and as a way to engage more with your customer base, then consider the options for prizes listed above and which ones would work well for the kind of competition you’re running.
