The internet came along, and every company looked for an opportunity to promote their brand. They displayed ads all over the place and even stuffed keywords to make their site visible up on the SERPs. Google tried to tackle the problem of spammers and black hat techniques with its algorithm updates.
Brands worked hard to optimise their site according to Google’s guidelines. But, even site optimisation may become seamless with minimal manual intervention. Still, this is only possible if brands can get the right tools to save time and money. In this article, you will see the different aspects of SEO automation.
What is SEO Automation?
SEO automation is about utilising software to take care of repetitive and simple tasks. It eliminates manual intervention and helps brands scale up repetitive tasks. AI helps them write meta descriptions and optimise pages to target specific keywords.
Other benefits include scheduling tasks and delivery without the need for a human. Moreover, companies can direct their SEO experts towards critical objectives. You can also work with digital marketing agency to amplify your SEO automation efforts.
Types of SEO Automation:
You can use tools and software to automate processes across different stages. There are types of SEO automation based on the different stages:
- Data Collection and Aggregation: It is the most basic form of SEO automation, where AI tools can help you collect user data without human need.
- Insights and Analysis: AI tools process the data collected to give insightful information and analysis.
- Execution and Implementation: AI tools help you implement changes to better user experience.
Site Monitoring:
Creating a website is just one part of digital marketing. If you want more results, you need to monitor them frequently. The crucial elements you want to track include page load times, broken links, dwell time, and engagement rates. The best digital marketing agencies monitor these metrics to launch campaigns that provide the highest impact.
There will be several issues that stop a site from its full potential. It is not easy to keep track of different elements on the site manually. So, you can automate them and monitor them on a single platform. You also do not need manual testing to identify issues on your site. Tools like PageSpeed Insights give you information about loading speeds and response rates. Get the professional SEO services of experts who are well versed in using these tools to improve the websites.
Rank Tracking:
SEO is all about making changes to a site to seal a spot on the SERP. So, it is essential to keep track of how different pages on your site are ranking for keywords. If you have hundreds of pages, you cannot keep track of them. Rank tracking tools help you to see where different pages rack. You can also find how they perform over weeks, months, or years. After these changes, you can use these tools to see whether your strategy is working.
SE Ranking helps you keep track of pages across different devices. You can also specify the city, state, or country to know how your pages perform there. Authority Labs allows you to track local and mobile rankings. It also gives you daily reports of the performance of various pages. Get the professional services of a SEO company to increase your rankings.
Identifying Gaps in Topics:
If you want to win in content marketing, you should write to address user intent. Doing so will give you more traffic, higher rankings, and increased sales. But every brand is trying to do the same time. And if you want results, you have to compete with them. If you aim to beat the competition, first, you need to know what your competitors are writing. Only when you do competitor analysis can you identify gaps in content topics.
Doing competitor analysis takes much time. But doing poor research would cost you even more. That is why you need AI-powered tools to help you identify gaps. Once you have identified them, you can write to fill in the gaps and hence rank higher. Semji is a tool that provides you with search intent recommendations and also heatmaps. It provides you with a list of topics covered by high-ranking articles. In addition, you can also identify areas overlooked by your competitors.
Identify Words Used by Your Audience:
In the early days of the internet, users have to type precise queries to get what they want. Then Google introduced a series of algorithm updates to help people find what they want with ease. Today people can type what is in their mind to get relevant results. But these changes have made it harder for SEO experts to target the right keywords. It is impossible to brainstorm all the possible ways users search the web. That is why brands need professional tools to target search terms commonly used by people.
SEO Clarity’s Topic Explorer helps you identify search terms used every day. With these keywords, you can write authoritative content to rank higher. The tool tells you the level of similarity between two topics. This information helps you determine whether you should write a single blog post or devote a separate page.
