Search engine optimization – who doesn’t know about it in the digital marketing industry. Although it is just a pillar out of many digital marketing strategies, it is considered to complete digital marketing by 50%.
No matter what your business is or what kind of product/services you are selling, SEO can be effective for any business. With the rise of internet use and digitized behavior, search engines hold quite a power in their hand. After all, that is the first place where every person goes when they need something.
This is where the concept of SEO comes in. the result you see on the search engine result page, and their meanings are not random. It is SEO who decides which content needs to be ranked first or on the first page.
Hence, if you want your business to sustain itself and boost brand awareness, you must explore SEO.
Talking about SEO, SEO comes with different trends every year. Sometimes, it is GIF-based content, sometimes audio-based content, and sometimes simply longer content. In the same way, 2022 has brought new trends with it. Let’s see what they are!
Top SEO Trends To Watch Out For In 2022
Due to the pandemic, users were doing more online activities than ever before. This made the search landscape constantly changing. The changes were further catalyzed by the new algorithm updates.
While there are numerous factors to consider before ranking a page, we have consulted Digitrio to develop the most important SEO trends to look out for.
Table of Contents
Page Speed
There is no doubt that the page speed of your landing page will determine the success of your business. With more and more businesses setting up online shops, consumers now have more options to choose from.
So, if your website loads slower than your competitors, your competitors will be able to hog all your potential customers pushing your business to bankruptcy.Make the necessary changes to ensure your website is light and can load within three seconds.
Search Intent
With the whole pandemic going on for the past two years, search behavior has changed significantly. Today, marketers not only have to worry about the right keywords but search intent as well.
After all, there is always more to keywords being searched by the users.
Yes, it is true that search intent has played a major role in reshaping the business in 2021. But it is also true that it will remain prominent in 2022.
Video Content
Video optimization has become an important part of SEO in 2021. And we can see the trends continue to grow in 2022.
Today, we can see more keywords that produce more organic video results, especially with the long-term keywords. In addition, studies have found that video content is more engaging and boosts conversion rates.
Perhaps the rise in popularity of the video content started with the likes of Tik Tok and other video-sharing platforms.
Local SEO
COVID 19 has certainly changed how we behave and shop online. As social distancing was put into place, people embraced the online shopping and eCommerce industry with open hands.
With the pandemic still outside, people are looking for more local solutions and hence, why local SEO is in trend. That being said, whether you are a national brand with a presence in multiple cities or a small business, being found online is the key to driving new customers.
Mobile Responsive Website
With more than 70% of searches happening via mobile phones, ignoring a mobile responsive website is impossible. Mobile responsive websites have become necessary today when every user has a smartphone connected to the internet.
Search engines prioritize websites that are mobile-friendly and can easily fit into any screen size. Hence, if your website lacks mobile responsiveness, you miss out on potential paying customers.
Optimize Your SEO Strategy Today!
Google and other search engines have taken great strides to improve the quality of online search results. Hence, it is now marketers’ responsibility to adapt and evolve alongside these updates.
The first few weeks might be challenging. But once the processes are completed, you will see a surge of relevant traffic to your website.
