What is the first thing that comes to your head when you think of SEO? Answer: it’s the website’s visibility. Google, Bing, and DuckDuckGo are search engines, but they only prioritize websites with the right keywords and tags. In fact, all websites on the internet have SEO. If your site has few traffic sources, it means that you lack optimization.
Anyone can build a website. However, building a website with SEO is a challenge. You have to go through many competitors, platforms, and audiences to see if your website is getting ranked. This is why businesses have websites optimized for their customers. That way, they can reach out to their customers faster.
Here, we give you a basic introduction to SEO and how you can apply it to your site.
What is SEO and Its Use On the Internet?
SEO is an acronym for Search Engine Optimization. It follows the needs of a user’s search terms and the website’s ranking. Since there are various contents online, competition is tough. SEO follows a simple guideline, like the hierarchy of needs. For example, if your website’s content is accessible, optimized, and share-worthy, the SEO will prioritize it. The better the SEO foundation, the more likely your website will get ranked.
The challenge is creating tailor-made content for an audience. This is why many seo Philippines agencies offer their service to many businesses so that the business will be visible online.
Steps To Creating SEO For Your Website
If you are new to the practice, there is a way to optimize your website. The more you are familiar with SEO, your website will rank. Follow these eight steps.
1. Search keywords
Keyword research is like picking random words related to your business. You can think of some ideas or use a keyword research tool. For beginners, it is best to choose keywords yourself.
2. Use the keywords in a webpage title
Once you find the best keywords, place them in the title. Remember that the title is the first information that search engines will choose. However, don’t make it too long. Long titles make your website rank lower.
3. Place the keywords in the page URL
All search engines use the URL to determine a page’s content. You see this in the slug or the rightmost words on any URL. Like the title, keep it short and simple.
4. Add keywords to the website’s meta description
This is an optional step. A meta description can further add information about the content you are searching for. It should be readable so the user will know what to expect.
5. Input the keywords in the article’s H1 text
The H1 is usually the page’s title. The keyword will rank in the search engine as long as the keyword is there.
6. Write keywords in the content
This is the tricky part of SEO. The keyword must be present seamlessly in the content. Any errors in the content will affect the rankings and visibility of your website.
7. Insert links in and out of your website
Placing links is the most important aspect of SEO. These links can be inbound or outbound, as they are related to your website’s niche. Your website’s relevance will lessen if the content has no links available.
8. Check your website rankings
In the last step, you review your website’s rankings. Let the search engines do their job and wait for some time. Check if there are any changes, and record them as a reference.
Wrapping Up
SEO is a practice that helps your website rank higher in search engines. You can do it yourself or have a professional ad agency do it for you. The goal here is to make your website visible to the intended audience. Many people will see your website once you have the right keywords and optimizations.
In summary, mastering SEO involves understanding search engine algorithms, conducting keyword research, optimizing on-page elements, creating quality content, ensuring a mobile-friendly design, improving page speed, building high-quality backlinks, integrating with social media, and continuously monitoring and adapting your strategy. Keep up with industry updates, be patient, and consistently use these principles to improve your website’s visibility on search engines. If you have questions or need more clarification on anything, don’t hesitate to ask!
SEO is like a digital marketing superhero. It helps your website be seen on the internet. Use good keywords, make your website easy to understand, and share cool stuff. Keep your website fast and mobile-friendly. Get other websites to say you’re awesome by linking to you. Share your stuff on social media. It’s like making friends online. SEO is not a one-time thing; it’s a continuous process. Keep your website helpful, and soon more people will visit.
Author’s Bio:
Edwin Deponte is a motivational writer who is also passionate about SEO, social media, and digital marketing. He’s frequently invited to company training and seminars to give talks about cultivating one’s digital marketing strategies.
