Table of Contents
Introduction:
Sun Direct, is an Indian DTH company. Know extra approximately the proprietor of Sun Direct with Company extra data and the founder’s complete wiki profile. Sun Direct DTH, offer direct-to-domestic tv offerings to each family in India. Here is the complete profile of the founding father of this business enterprise additionally you may get Sun Direct Customer Care touch numbers.
About Sun Direct:
Sun Direct is an Indian direct broadcast satellite tv for a pc provider company. Sun Direct turned into released in December 2007. It transmits virtual satellite tv for pc tv and audio to families in India. Sun Direct makes use of MPEG-four virtual compression, transmitting HD Channels on GSAT-15 at 93.5°E and SD Channels on MEASAT-three at 91.5°E. Sun Direct presently gives overall 465 channels and offerings, in conjunction with many different lively offerings. It is the primary and No.1 provider company to release HD Counterpart.
Sun Direct Founder & Team:
Sun direct satellite tv for pc provider, released in 2007. In fact, Sun Direct is a joint mission among the Kalaniti Maran’s Sun Network’s own circle of relatives and the Astro Group of Malaysia. Sun Direct released the transmitter of virtual satellite tv for pc tv and audio to every tv in India. The business enterprise is centered in Chennai, India.
Currently, Kalanidhi Murasoli Maran is chairman of Sun Network and Sun Direct DTH non-public Limited. Born in 1964. In a word, he owns the Sun organization. Including tv channels, newspapers, weeklies, FM radio stations, and different Sun products. He additionally holds a main percentage withinside Spice Jet( an Indian airline).
Mr. Swaminathan, contemporary Chief Executive Officer of the Sun Direct DTH. He joined Sun Direct in November 2015. Swaminathan holds is a Chartered Accountant with over 23 years of revel in. Previously, he acted because the Chief Executive Officer of Asianet Satellite Communications Ltd.
Sun Direct History:
Sun Direct is a joint mission among the Sun Group of India and the Astro Group of Malaysia. Sun Group entered into an MoU with the Astro organization on 27 January 1997, whilst Aircel turned into now no longer in existence, however for the reason that authorities of India now no longer permit the usage of KU band transponders for DTH offerings the mission turned into placed on hold, the organization stated in a statement.
After the DTH coverage turned into introduced via way of means of the authorities in December 2007, Astro picked up a 20% stake in Sun Direct TV, the stake turned into worth about $one hundred fifteen million. Sun Direct TV turned registered on sixteen February 2005. However, the failed release of Sun Direct INSAT 4C ended in Sun Direct’s loss of transponders, delaying the release. The provider turned into ultimately released on 18 Jan 2008 after the availability of transponders from INSAT 4B.
Sun Direct unfolds unexpectedly everywhere in the united states due to the lowest pricing of any DTH offerings in India. In December 2009, Sun Direct was released in Mumbai, the united states’ monetary capital, and introduced its pan-India release. By 2009 it had become the main DTH company with three million subscribers. This makes it the second biggest DTH provider company in India. In April 2010 Sun Direct have become the No.1 DTH provider company in India with 5. eight million subscribers and shortly released its HD provider in India.
As of March 2021, Sun Direct crossed the 23 million subscriber mark.
INSAT-4B glitch and satellite tv for pc change:
On 7 July 2010 an energy glitch withinside the INSAT 4B satellite tv for pc became down the DTH gadget partially and SUN Direct introduced that the provider can be loose until complete offerings are restored. The partial provider turned into restored on INSAT 4B Sun Direct with 193 channels and intervening time.
SUN Direct is now transmitting 173 channels on MEASAT-three for the uninterrupted transition of Sun Direct clients from INSAT 4B at 93.5°E. to MEASAT-three at 91.5°E. Sun direct now makes use of four Measat-three Transponders (TP’s) and three INSAT-4B TP’s to offer DTH offerings, and moreover thru different settlements with BIG TV, a DTH arm of Reliance ADAG organization, Sun Direct Shares 2 TP’s of BigTV (BIG TV holds 12 TP’s in Measat-three), i.e. BIG TV lets in Sun Direct to get indicators of FTA channels to Sun Direct.
Sun Direct stopped its Standard Definition Sun Direct TV offerings from INSAT-4B and moved its High Definition TV Services to INSAT-4B, Sun Direct now publicizes its complete Standard Definition TV from Measat-three.
As of 2017, Sun Direct makes use of 8 transponders similarly break up among MEASAT-three and GSAT-15 with 3 being introduced the 12 months itself. HD channels are being beamed from the 4 transponders on GSAT-15.
2021 energy glitch:
On 21 June 2021, Sun Direct’s Measat three tps went off because of sun panels dead, because of this over 150+ channels indicators went off, and now they’re moving a few essential channels to different tps. Within sooner or later all channels indicators resumed and the opportunity tps supplied from MEASAT
Subscriber base and marketplace percentage:
As of September 2021, Sun Direct has a subscriber base of about 12.34 million with a marketplace percentage of 17.91% throughout India. This makes it the fourth-biggest satellite tv for pc tv companies withinside the united states.
Sun Direct Name & Logo:
Sun Direct Revenue:
After the DTH coverage turned into introduced via way of means of the authorities in December 2007, Astro picked up a 20% stake in Sun Direct TV, the stake turned into worth about $one hundred fifteen million. Sun Direct TV, registered on sixteen February 2005. In the primary place, the release of Sun Direct INSAT 4C failure ended in Sun Direct’s loss of transponders, delaying the release. The provider turned into ultimately was released on 18 Jan 2008 after the supply of transponders from INSAT 4B.
Subscription sales from Sun Direct DTH declined three% YoY to INR1.78bimplying a fall in its contribution to 48% of Sun TV’s DTH sales in FY13 vs 55percentin FY12. Overall DTH sales for Sun TV grew 12% YoY indicating a sturdy 30percentYoY boom from different DTH operators.
Sun Direct Funding & Investors:
The direct-to-domestic (DTH) provider is promoted via the way of means of Kalanidhi Maran, Sun Direct TV Pvt. Ltd is negotiating with numerous bankers to elevate Rs1,000 crore in debt to fund its enlargement within the contemporary monetary 12 months, a pinnacle business enterprise reliable stated.
About 90% of the cash raised might be used to import set-pinnacle boxes, a tool used to beam virtual indicators at once to televisions. Maran is chairman and dealing with the director of Sun TV Network Ltd, the No.1 broadcaster in Tamil Nadu.
According to some other latest files via way of means of audit and consulting organization KPMG and enterprise foyer Federation of Indian Chambers of Commerce and Industry, India’s DTH subscriber base is predicted to develop to around 28 million via way of means of 2013.
Sun Direct Revenue Model:
Business momentum for Sun Directlikely stay susceptible as indicated via way of means of decline in sales contribution as properly as lower marketing and marketing on Sun TV Network (down from INR264m in FY11 to INR97min FY12 and INR2m in FY13). Receivable days for sales from Sun Direct have increased from 118 days in FY11 to two hundred days in FY12 and 205 days in FY13.
Cost of sales improved 54% YoY to INR1.55b led via way of means of better expenses associated with program manufacturing and software rights. The contribution of programming based on the conventional version (vs the slot version utilized by Sun TV) has improved as indicated via way of means of decline in broadcast charge and boom in the contribution of advertising revenue to the general Ad & broadcast sales.
Performance of radio subsidiaries – Kal Radio and South Asia FM – improved significantly with blended sales growing ~25% YoY to INR1.13b and post-minorities PAT of INR108.5m vs lack of INR65.4m in FY12. Capital advances declined ~45% YoY to INR2.08b (vs 3x boom in FY12) possibly reflecting lower advances in the direction of film acquisition.
Sun Direct Awards & Recognition:
There isn’t anyt any information about it.
Sun Direct Competitors:
Top Competitors of Sun Direct:
- Tata Sky Ltd. $six hundred Million.
- Videocon d2h Ltd. $451 Million.
- Dish TV. $460 Million.
- Hathway Company. $310 Million.
- Verimatrix Inc. 375. $ seventy-five Million.
- DEN Networks Limited. $195 Million.
- Digital Network India Pvt Lt. $565 Million.
Sun Direct Latest News:
There isn’t any information about it.
Sun Direct Future Plans:
If they persevered the low ncf that’s 50 them their destiny is bright. But People Look For Price And If They Do Good Promotion they Can. We are Very Successful in the North Because All Major Hindi Channels are to be had on Sun Direct.
FAQs about Sun Direct:
Is Sun Direct precise or Tata Sky?
Sun Direct has a higher desire for south Indian channels. A number of south Indian HD channels are precise. Price is cheap as compared to Tata Sky.
Why is Sun Direct now no longer operating?
Visit www.sundirect.in and visit the “HELP” section. Under the assist section, click on “Refresh right here to look at subscribed channel if it indicates an error”. Verify your Sun Direct account info and the usage of Registered Mobile Number/Smart Card or CDSN Number/CR-ID. Select the mistake code from the drop-down menu and continue to REFRESH.
What is NCF in Sun Direct?
Declaration of Network Capacity Fee. > The Network Capacity Fee for every set pinnacle field payable month-to-month via way of means of a subscriber for one hundred Free-to-air SD channels is Rs. 130/- plus relevant taxes.
Is Sun Direct DTH precise?
Worst Customer provider and disappointing responses. Don’t ever make an attempt of understanding the plans of solar dth thru a consumer care provider. My worst revel-in commenced from there. If their app or browser isn’t always operating please do not recharge else you would possibly come to be dropping your cash.
Can we cast off NCF costs in Sun Direct?
Sun Direct Removes Additional NCF Slab for Subscribers, Avails All FTA Channels at Rs 130.
Is Sun Direct DTH good?
Worst Customer service and disappointing responses. Don’t ever make a try of knowing the plans of sun dth through a customer care service. My worst experience started from there. If their app or browser isn’t working please don’t recharge else you might end up losing your money.
How do I know my Sun Direct expiry date?
Another free way to check the account balance of your Sun Direct DTH on your TV Screens is by pressing the info button on the remote of your Sun Direct DTH. You can now see the renewal date, validity, current plan, and balance of your current Sun Direct plan on your TV screens.
What is unlimited in Sun Direct?
Unlimited Recording This is a feature unique to SUN DIRECT SD & HD STB, which enables you to record any program if you are busy at that time. You can either record a Live TV program or you can even record a scheduled program. And you can watch the recorded program later at your leisure.
Conclusion:
Currently, there are 5 essential DTH players: Sun Direct; Dish TV India Ltd of the Essel Group; Tata Sky Ltd, a joint mission among the Tata organization and News Corp.; Airtel DTH, a part of Bharti Enterprises; and Big TV Ltd, a unit of the Reliance-Anil Dhirubhai Ambani Group.
