Explainer videos are a common marketing strategy in the current digital era. These are concise, entertaining videos that seek to clearly and simply convey a subject, service, or product. Yet it can be difficult to decide which explainer video to use because there are so many different kinds accessible. We will examine the various explainer video kinds in this blog article and assist you in selecting the one that is most appropriate for your company.
- Animated Explainer Videos
Animated explainer videos are the most common type of explainer video. They use animated characters, illustrations, and graphics to explain a product or service. They are highly effective in simplifying complex ideas and making them easy to understand. Animated explainer videos are ideal for businesses that want to create fun and engaging videos that can capture the attention of their target audience.
- Whiteboard Explainer Videos
Whiteboard explainer videos are another popular type of explainer video. To explain a topic or idea, they write it on a whiteboard or another similar surface. On the surface, they frequently have hand drawings while a voiceover describes the commodity or service. Explainer films using a whiteboard are quite good at demystifying complicated concepts and making them simple to comprehend. They are perfect for companies who wish to make an entertaining and instructive film.
- Live-Action Explainer Videos
Real people, actual locations, and actual props are used in live-action explainer videos to demonstrate a good or service. They are very good at making an emotional connection with the audience and elevating the relatability of the product or service. Businesses who want to show off their product or service in a real-world context and establish a more personal connection with their target audience can use live-action explainer videos.
- Screencast Explainer Videos
Screencast explainer videos are ideal for explaining software or digital products. They feature a recording of a computer screen as a voiceover explains how to use the product or service. They are highly effective in demonstrating how a product or service works and how it can benefit the user. Screencast explainer videos are ideal for businesses that want to create a tutorial or demonstration of their product or service.
- 3D Animation Explainer Videos
Computer-generated 3D models are used in 3D animation explainer videos to describe a good or service. They are quite good at aesthetically stunningly showcasing complicated goods or services. Businesses that wish to produce a high-end video that can highlight the distinctive aspects of their goods or service may choose 3D animation explainer videos.
So, which type of explainer video is right for your business? The answer depends on several factors, including your target audience, your product or service, and your marketing goals. Here are some questions to consider when choosing the right type of explainer video for your business:
- Who is your target audience? Different types of explainer videos may appeal to different demographics. For example, animated explainer videos may be more appealing to younger audiences, while live-action explainer videos may be more appealing to older audiences.
- What is your product or service? Different types of explainer videos may be more effective in explaining certain types of products or services. For example, screencast explainer videos may be more effective in explaining software, while 3D animation explainer videos may be more effective in showcasing physical products.
- What are your marketing goals? Different types of explainer videos may be more effective in achieving different marketing goals. For example, if your goal is to increase brand awareness, a live-action explainer video may be more effective in creating an emotional connection with your audience. If your goal is to increase conversions, a screencast explainer video may be more effective in demonstrating the benefits of your product or service.
You can choose the explainer video format that is most appropriate for your company once you have the answers to these questions. Yet, there are a few recommended practices that you should adhere to to make sure your explainer film is successful, regardless of the style you select.
First, make sure your video is succinct and direct. Because most people have limited attention spans, you don’t want to make your video too long and lose their interest. An ideal video length is between 60 and 90 seconds.
Second, emphasize the advantages of your good or service. Your video should describe how your good or service can assist your target market in resolving an issue or achieving a goal. Your product or service will appeal to your target market more if you emphasize the advantages.
Finally, speak in a clear, succinct manner. Even someone who is unfamiliar with your product or service should be able to understand your video. Avoid confusing your viewers with technical jargon or too complicated terminology.
Fourth, clearly state the next step. Your video should entice viewers to take action, such as visiting your website or placing an order. Ensure that your call to action is understandable and simple to implement.
Finally, work with a professional video production company, such as Explainer Video Hero, to ensure that your video is of high quality. A professional production company can help you create a video that is engaging, informative, and effective in achieving your marketing goals.
In conclusion, there are several different types of explainer videos to choose from, each with its own advantages and disadvantages. To choose the right type of explainer video for your business, consider your target audience, your product or service, and your marketing goals. Regardless of which type of explainer video you choose, be sure to keep it short, focus on the benefits, use clear language, include a clear call to action, and work with a professional production company. By following these best practices, you can create an explainer video that is effective in helping you achieve your marketing goals.