Are websites outdated and unneeded? No, they are not. Are websites a waste of money? No, they definitely are not.
Many people expected websites to disappear when social media channels became so popular for businesses, but they are still here. Websites are just as relevant as ever and they don’t seem to be going away anytime soon.
Websites are still an important part of today’s business world and they serve a very real purpose. In fact, websites are still so important that, without them, your company will be missing an integral part of the process.
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1. It has everything in one place:
“Without a website, you have a scattering of channels and information across different mediums. Social channels are great, but they limit the information you can publish, which means many viewers are only getting parts of the conversation. On a website, you can have everything in one place without anything missing. You can take help of a business website template to achieve this. If done correctly, there won’t be any questions and proper navigation can easily keep people heading in the right direction. You can even publish a FAQ page that will answer specific questions you notice being asked frequently,” says Andrew Hill, the Founder of Distribute Digital.
2. You can work to improve its rankings:
“The best thing available to a strong website is Google. You can work hard to improve its rankings, which will help you reach a whole new audience. Using the proper SEO knowledge, and learning to properly build links, can even help you rank for specific keywords related to the work you do. Your website can actually become your best marketing tool because of the potential available via Google and its search engine,” says David Curtis, Founder of Blue Pig Media.
3. Sell directly through your own marketplace:
“On your own company website, you set up a proper marketplace and sell directly to your clientele. Other marketplaces are fine, but they don’t give you the freedom that your own store does. You can make immediate changes and, along with the other work you do in promoting your website, you can have it all in one place for an easy shopping experience for customers. It can even be cheaper because you can avoid fees from other marketplaces,” says David Murphy, the Founder of DropGuys.
4. Your clients can ask questions – and you can answer:
“On your own website, you can set up methods of communicating and answering the questions of your clients. Through a contact form, messaging platform, or chatbot, you can directly talk with clients and answer questions so you can encourage them to purchase with you. Without this direct communication online, your company will be missing a very effective method of interaction,” says Sam Wilson, Co-Founder of Virtalent.
