As companies learn to use new technology, marketing trends come and go, ranging from keyword analytics to black-and-white newspaper advertising.
Brands cannot just depend on their tried-and-true marketing best practices in this constantly changing environment. Effective marketing strategies have changed to reflect changes in consumer attitudes and preferences.
2023 is expected to be a fascinating year for marketing due to emerging technology and consumer trends.
It’s critical to understand two things:
- The larger, industry-wide trends in digital marketing, and 2. the more focused, mainstream tactics that are currently active.
The former is for long-term preparedness and outcomes, whereas the latter is for current relevance and results. Here is a list of the most effective marketing tactics for 2023 that you must use!
Table of Contents
Long-term connections between influencers and brands
Barry Brown, owner of Counter Culture DIY, recommends long-term relationships with influencers and brands. “Historically, word-of-mouth promotion has been one of the most effective marketing techniques.
If someone they know and trust suggests a product or service, people are more willing to give it a try.
Influencer marketing takes that idea and updates it for the current digital age by partnering a business with a person who has a specialty and a sizable online following.
While 2023 is not the first year for this kind of social media marketing, businesses are using it to strengthen their ties with their target demographic by selecting long-term “brand ambassadors.”
By consistently supporting the same business, influencers may retain credibility with their audience while also establishing long-lasting connections with their influencer partners.”
Video content and live streaming
Due to its ability to hold a viewer’s attention for a longer period of time than static postings, video-based content is increasingly becoming a primary focus area in social media marketing.
Marketers are employing bite-sized films to promote interaction and raise brand exposure among millennials and Gen Z on platforms like TikTok and Instagram reels.
Additionally, live streaming has proven to be a successful marketing strategy. Consumers streamed content on mobile devices for 548 billion hours in 2021, according to studies.
When used in conjunction with influencer marketing, live streaming enables viewers to interact with influencers who are knowledgeable about the product, discuss it, and make purchases while watching the video.
User-created content
Aliza Naiman, marketing manager at Olgam Life, states: “User-generated content is the new word-of-mouth, whether it be TikTok trends or #OOTD photos. Original and brand-specific, this kind of content is made by customers as opposed to brands.
Examples of how businesses may leverage user-generated content include unboxing videos, cosmetic reviews, branded hashtags, and picture tags.
User-generated material may be produced by anybody; therefore, incorporating it into your marketing plan can increase the credibility of your brand.
Consumers are more inclined to trust user-generated content than brand-created material, demonstrating the importance of emphasizing authenticity in your marketing approach right now.”
Value propositions should have a cause or purpose.
Consider factors other than your consumers’ functional and emotional demands. Customers are requesting social and environmental pledges from their favorite businesses in increasing numbers.
In addition to meeting, client wants, developing value propositions with a reason or purpose can improve the welfare of others. This may become a competitive advantage if it is conveyed well.
Display the Beneficial Effects of Your Solution
Get to know your consumer well. Demonstrate how your solution can benefit potential clients on a personal, purpose-driven, and trust-building level.
Sales will increase as a result of customer stories in infographics, podcasts, blogs, and video forms. Develop your message and offer, and expand your company and brand. Building a customer funnel requires maintaining a voice.
Gareth Roberts, Digital Marketing Operations Manager at a prominent pharmaceutical marketing agency, said: “Buyers look for benefits, not the features. Benefits outweigh features in marketing simply because we need to convey why working with our organisation matters. This needs to be made clear at all times
Build an educational content foundation.
Your marketing strategy should be built on instructive content. Companies should be focusing on the creation of important, search-optimized content now so that it is implemented before the new year, whether it be textual, audio, video, or graphic.
Your sales team’s efforts are boosted, fresh pipelines are driven, and sales are helped by obtaining visitors and lead from good content.
Embrace automation
Given Google’s ongoing campaign against automation, it’s easy to adopt this attitude. But in actuality, there are a lot of features of automation that actually benefit humans.
Just not when we are totally dependent on them; knowing which features to utilize and which to ignore is the key.
Also, keep in mind that, as we get ready to phase out third-party cookies, automation, and machine learning are essential to the privacy-friendly targeting and reporting solutions Google is developing.
The main line is that automation and machine learning will only gain popularity; therefore, it’s critical to take the time to comprehend how and where to apply them to your firm.
Use pop-ups to get first-party information.
The breakup process with third-party cookies has been protracted and gradual.
We’ve been advising you to create your own first-party data for the last two years.
There will eventually be a third-party cookie-free world, so I hope you’ve gotten on board. But how does it really play out strategically and practically?
Building an effective email list is one of the finest methods to get first-party data. There are a variety of methods to do this on your website, but popups are one of the most successful. Here’s how:
- Create gated content (helpful tutorials and free tools) that is consistent with the primary blog topics.
- Through popups specific to each blog category, promote them.
- Users should be required to complete a form with enough details to pass through your lead scoring system. You now have lists of leads that you may submit as seed audiences for lookalikes and nurture with emails.
