OTT refers to the ‘over the top’ platform which delivers any content with the help of the streaming service over the internet. As per Hindustan Times, there are more than 350 million people who use OTT platforms in India and over 96 million people are paid subscribers. This depicts the increasing demand of these platforms. After the pandemic, the demand has increased massively because cinema halls were shut down, and the only medium to watch movies were these platforms. Some of the popular platforms include Netflix, Prime Video, Disney + Hotstar, MX Player, Sony LIV, Voot, etc.
What does an OTT Platform include?
Some of the over the top platforms include:
- OTT video viewers: All the viewers can access these platforms or watch the videos on these platforms.
- Tv users: Viewers can watch video content on TV with the help of Apple TV, Google Chromecast, Roku, Amazon fire stick, and many more.
- Live OTT viewers: These platforms also provide live content with advertising-based video on demand (AVOD) and subscription video on demand (SVOD).
- TVOD: With the help of pay-per-view users can access paid content. It is called the traditional-based video-on-demand.
Benefits of OTT Platform
Several benefits of video platform explain their increasing popularity day by day. Such benefits are explained in detail below:
- Economical:
OTT platforms are paid with some economic changes. Payment can be monthly or yearly. After payment, a person can register themselves to watch online digital content. Some of the platforms charge a monthly fee, like Rs. 649 per month for Netflix, Rs. 119 per month for Amazon Prime Video, etc.
- Easy to access:
Such OTT platforms are easy to access and anyone can log in to these platforms with the help of smartphones, smart TV, laptops, computers, tablets, and many more. It only requires the proper and fast internet connection for delivering HD content.
- Medium of showing talent:
These platforms allow individuals, influencers and actors to showcase their talent across the world. After the pandemic, many celebrities have shifted to OTT platforms.
- Global outreach:
Anyone sitting anywhere can access such OTT platforms, at the global level. People all over the world are using these platforms for entertainment, education and exploration.
Features to Look for in An OTT Platform
There are multiple features of an OTT platform if you are looking to start your career over such platforms. The features which to look for in such OTT platforms are:
- It supports a live streaming service that has huge demand among the viewers.
- OTT platforms have the feature of providing multi-language content to attract a global audience.
- These platforms have a feature of a watchlist where users can save preferred videos in such an option and create their personalised playlist to watch later.
- OTT platforms also have a feature of providing smart recommendations of users’ tastes and preferences by accessing user watch history and behaviour on OTT platforms.
- A single subscription would be sufficient for 3-5 users. It provides the facility of multiple user accounts. Each user provides a different watchlist, watch history, and many more.
- It also provides the facility to download video and watch it offline.
Conclusion:
OTT platforms are a combination of features and technology. It provides a business to filmmakers and breaks too many potential actors. Such OTT platforms provide the highly preferred videos on their streaming platform to attract users to rely on a particular platform.
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