This post was most recently updated on August 3rd, 2022
Whether you operate a large corporation or you manage a personal brand, having an effective digital marketing strategy at your fingertips is one of the most vital aspects of your business. Without it, you will almost certainly be left behind by your competitors and have your voice drowned out in the sea of internet distractions.
Of course, there are certain digital marketing tools that are more effective than others, so it is worth focusing on what works rather than spreading your time, money, and effort out across a range of different approaches.
There can be no doubt that SEO is one of the most critically important digital marketing strategies because search engines are the bedrock of your customer’s digital experience. It is likely how they will first discover your brand, so you need to make sure you stand out.
This is what you need to know about SEO and how it can form the foundation of your digital marketing strategy:
SEO acts as leverage for the rest of your marketing
Whenever you are assessing the merits of a business strategy, it is worth employing a logical mindset – as if you are an engineer searching for the right solution. This is why leverage is often talked about as a critical element of any successful business or individual.
Leverage is the difference between working flat out 24/7 all by yourself and employing a team to do the work for you. It is literally the ‘lever’ that turns your company from a struggling entity to a sustainable one. This is where SEO professionals come into the equation; putting together a comprehensive SEO strategy means building a 24-7 funnel that will continue to attract users around the clock – without having to constantly seek them out through other marketing channels.
In fact, if you want to make your life even simpler, you could employ the services of SEO agencies to help you manage it. If you start as you mean to go on, why not make sure that you start with a bang and with SEO strategies that you know will work for you?
Your content plan will be influenced by what people want to consume
Another important reason why SEO should form the basis of your digital marketing strategy is that it helps you shape your content. You can only create engaging content when you know what will engage your target market, which is where SEO comes in. By finding out what the most searched keywords in your market are, you can start to integrate them into your content – whether in the form of blog posts, landing pages, or even product descriptions.
This will ensure that you rank nearer the top when these terms are searched for and make it easier for you to serve the customer better because you know what they want to know.
Without SEO, no one will see your brand
Of course, the most basic reason why SEO is so powerful is that, without it, you will struggle to have your brand recognized.
The internet is an incredible platform for marketing, but it is an environment that is shaped by constant noise, competing voices, and countless brands all vying for the same customers. By using SEO effectively, you stand the best chance of cutting through this noise and establishing a steady flow of purchases.