Table of Contents
TIP 1.Do Regular search Terms Audits
Regular search term audits are so crucial that we advise performing them every 72 hours. They are one of the easiest optimization tasks you can complete in your Google Ad account, but they are also among the most effective audits you can perform. They can take a little time, but they are so crucial and valuable for two main reasons.
Reason 1: You can add new negative keywords to this campaign when you actually go through and review each of your individual search terms. By doing so, you will filter out and halt any new search terms that are not likely to convert, thereby driving most of your money
Reason 2: The other reason is that you may find new long-tail search terms that you haven’t encountered before, and these search terms may have a probability of conversion.
TIP 2: Make use of Google Ads Extensions.
Google provides a number of addons to improve Google Ads. Ad extensions can serve a variety of functions and increase visibility. There are numerous kinds of ad extensions used with Google Ads, but some of the more popular ones are as follows:
- Sitelink extensions
- Callout extensions
- Image extensions
- Price extensions
- Phone call extensions
- Location extensions
- Promotion extensions
While many Google Ad Extensions are automated, there may also be many instances when they can be implemented manually. Although using extensions adds extra responsibilities, they can give you a competitive edge for any of the aforementioned considerations combined.
TIP 3:Leverage the Power of Remarketing
You’ve probably noticed while browsing that you come across banners with advertisements for deals you’ve seen on other websites. Remarketing is a method that Google has been perfecting over the past few years. You can immediately broadcast individualised advertisements to recent visitors with the help of Google Dynamic Ads, which is linked to your Google Shopping feed.
Imagine that your customer added the “Brown Jacket” to his cart and then abandoned the transaction. He will instantly see “Brown Jacket” along with related or complementary products when he visits a partner site.
TIP5: Design Landing page with appealing UI.
Your landing page shall be designed such that it makes the user stay on the page and drive and action , the whole idea here will be to make the user fill the form or to perform any other CTA.If your landing page is poor the user will simply exit the page without giving a second thought , though you might get good CPC but it will eventually lead to a poor CPR (Cost Per Result).
Here are some best practices that shall be kept in mind while designing a Landing Page.
- Make sure your landing page uses same keyword and CTA as your Ad
- Make sure that all buttons have effective color contrast with clear labeling.
- Encourage people to share the page , provide a relevant CTA for sharing.
- Avoid Over Texting your Anchor Page (try keeping minimum and effective text)
- Make sure your offer is clear and concise.
- Your landing page should be optimized for mobile.
Conclusion:
We have seen in the above discussion some of the best Google Ads practices to generate a good ROI. However, for better and quicker results, we advise any professional Google Ads agency for e-commerce businesses. Agencies have qualified and certified marketing professionals who are familiar with the Google Ads system, in addition to having performance marketing expertise across a range of industry sectors. Their experience and highly qualified staff enable them to effectively target the audience and achieve the desired results.
Last but not least,Google is one of the most powerful platforms for advertising because it has harnessed the data of search and is constantly upgrading and improving its system and has become the default digital marketing platform for most businesses.
