With social media saturation and the ever-growing demand for social media video content, businesses of all sizes are looking for ways to stand out and differentiate themselves from the competition.
When we talk about social media videos, YouTube and TikTok are the most prominent video-sharing platforms for it. It’s a tough choice between the fastest-growing app, TikTok, and YouTube’s 2 billion active monthly users.
So, which platform is better for your business?
Launched in 2016, TikTok is a social media app built for making and sharing short videos with others on the app.
TikTok videos are between 15 seconds and one minute long, and users can record, edit, and share their videos with others on the app.
The app is most popular with teenagers and young adults, and it’s one of the fastest-growing social media platforms.
Since the app is used by younger people, it has become a creative hub. It’s essential to provide fresh, energetic content with casual tones to make it relevant.
Type of Content
TikTok content is all about creative, funny, relatable, and heartwarming videos. The app is particularly popular for its dance, DIY, and food videos. But you can post just about anything that’s creative, funny, or relatable.
The app is also popular for its short-form content, which is why it’s perfect for businesses that want to show off their personality.
The main advantage of TikTok is its massive audience reach. The app has over 800 million active monthly users, which is twice the size of Twitter.
It’s also one of the most downloaded apps in the world. TikTok is also available in 150 countries across the globe.
Based on the geographical distribution, the majority of users are from India, followed by China and the United States.
TikTok offers a few different advertising options, including In-Feed Ads, Brand Takeovers, and Hashtag Challenges.
In-Feed Ads are short videos that appear in between users’ videos. These videos can be up to 30 seconds long and can include a call-to-action.
Brand Takeovers are full-screen ads that appear when users open the app. These ads can be up to 15 seconds long.
Hashtag Challenges are user-generated challenges that businesses can sponsor. These challenges encourage TikTok users to create videos using a specific hashtag.
Besides all the hype around it, TikTok is a considerably new platform. But you can monetize your videos through TikTok Creator Fund.
The app does have some advertising options, but they’re not as robust as YouTube’s. This app is better for engagement and building your overall online presence.
Key Benefits of Using TikTok for Business
- Creative content: Since the app is all about creating content, it’s the perfect platform to showcase your brand’s personality.
- Large young audience reaches: TikTok gives you access to younger crowds who spend a lot of time watching videos on their phones.
- Perfect for building brand awareness: The app is perfect for businesses that want to build their brand awareness and online presence.
YouTube is a video-sharing platform that allows users to upload, view, and share videos. YouTube was founded in 2005 and is now the second-biggest search engine worldwide, right behind Google.
YouTube is popular with all age groups, but the platform is used mostly by people aged 18-49. The platform is also popular with men, with 62% of male users and 38% of female users.
Type of Content
YouTube videos can be about anything, from vlogs and how-tos to unboxing videos and product reviews. The platform is also a hub for music videos, comedy sketches, and educational content.
This platform is ideal for long-form videos since it has no time limit for videos. Most businesses use YouTube marketing as a strategy to attract the audience’s attention and drive more sales.
YouTube has over 2 billion active monthly users, which is nearly double the size of TikTok.
YouTube is also available in 80 different languages, which makes it accessible to people from all over the world. India has the highest number of YouTube users, followed by the United States and Brazil.
Additionally, there are also thousands of features that can help you reach more audiences. There are some YouTube hacks you should know like improve YouTube SEO, rank higher on YouTube trends and so on.
YouTube offers a few different advertising options, including In-Stream Ads, Discovery Ads, and Bumper Ads.
In-Stream Ads are short video ads that appear before, during, or after a YouTube video. These ads can be up to 30 seconds long and can include a call-to-action.
Discovery Ads appear on the YouTube homepage and in the search results. These ads are designed to promote your brand or product to YouTube users.
Bumper Ads are short, non-skippable video ads that are six seconds or shorter. These ads are designed to drive awareness and are perfect for mobile users.
YouTube is a great platform for monetizing your videos through the YouTube Partner Program. The program allows you to run advertising on your videos and get a share of the ad revenue.
YouTube also offers subscription-based YouTube Red, which allows users to watch ad-free videos and access exclusive content. Not only that, you can also enable YouTube PiP mode for easier use when you want to open another app while watching a YouTube video.
Key Benefits of Using YouTube for Business
- Long-form content: YouTube is perfect for businesses that want to produce long-form content, such as how-to videos, video presentations, product reviews, and vlogs.
- SEO-friendly: You can optimize your videos to boost your website’s SEO.
- Robust advertising options: YouTube offers a variety of advertising options, including In-Stream Ads, Discovery Ads, and Bumper Ads.
YouTube vs. TikTok: How to Choose the Right One for Your Business?
Both TikTok and YouTube are excellent video-sharing platforms for businesses. The choice between the two depends on your business goals and the type of content you want to produce.
So, before you start choosing between these two, make sure you understand your own expectations, what you hope to achieve, and what type of content you can produce.
If you’re looking to showcase your brand’s personality and appeal to younger audiences with fresh, unserious short-form content, TikTok is the better choice.
Meanwhile, if you want to produce long-form content (such as how-to videos, product reviews, and vlogs or want to focus on monetizing your videos), YouTube is the better platform for you.
The safest way is to go with the omnichannel strategy by using both platforms to reach the widest possible audience.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro