If you still don’t have a blog, it is very possible that you are thinking, why create a blog if there are so many? What benefits can it give me in my professional life? Is it worth investing time in it? The answer is yes, and we are going to tell you about the benefits and tips for having a blog today.
Currently, we can find more than 150 million blogs on the Internet on all kinds of topics, sectors, languages, and countries. Regarding company blogs, some are within their own web pages, and others are created on another domain and then linked to the company’s official website.
Although there are many blogs on the Internet and on a wide variety of topics, having a blog on your website will bring you many benefits since it will give you the possibility of connecting more directly with your target audience and will improve the SEO positioning of the web. Generating more traffic to your page.
Create a blog on your website and win customers
With a blog, you position yourself as an expert, generating new clients. If you contribute quality content to the Internet, you not only make your brand known but also improve its image, that is, that of your business, company, or yours as a professional.
But benefits are not obtained without effort, so if you decide to create a blog on your website, you will have to be constant and be very clear about the topics and the language with which you will write it.
What are the benefits of having a blog?
1. With a blog, you offer valuable content to your audience
That is, you can speak and offer important information to your audience, such as product reviews, methodologies, advice, etc. Your audience searches the Internet for this type of information, and through the web blog, they will arrive at your company’s page.
2. You generate quality traffic to your website
Thanks to the blog, you get quality visits to your website. You can check this by doing site performance checks, where you will check which content is most successful in focusing the following blog posts on topics that interest your audience more.
3. Better positioning in Google
Google values the quality to position in the first results of its search engine. In other words, if you fill your website, through a blog tab, with interesting content for your audience, Google will reward you by making you more visible on the Internet. You also have to take into account the updating and frequency of content since Google goes through your page every so often and detects if it is updated with new posts.
4. Project experience and professionalism
Uploading content related to your company and sector will project professionalism and greater credibility in your potential customers, convincing them to buy from you. Remember to expand your reach, sharing all the content of the blog on your social networks.
What aspects should you take into account if you consider creating a blog?
1. The overall design and content
Why you create this blog? What is your blog all about? After answer the two questions, you may have an overall design and content structure of the blog. You need to create a logo, you need to design the graphic and you need to think about what to write and post.
2. It takes time to see results
A blog is a powerful tool over a long period of time. You need to gain relevance and have a good base of articles to start positioning well within your area or sector.
3. Visits or objectives? What are you looking for?
The success of a blog does not only depend on the number of visits it receives but also on achieving its objectives. Your blog may have the goal of getting direct sales. So, if you receive a few visits but they decide to buy from you, you will have a successful blog.
4. It requires dedication and effort
Thus, having a blog implies working on it, that is, dedicating time to it on a regular basis. If you think it will be more of a burden than a professional gratification, better delegate this task to someone else.
5. Requires consistency over time
It is useless to publish three articles in one day if after two months you go without publishing any article. It is necessary to offer regular blog posts.
6. Write for your audience
It is not necessary to write anything so that the first person who arrives at the blog reads it. It is necessary to choose well who you want to address the content you are going to publish. Focus on each content according to the audience you want it to reach.
7. Invest time in your blog
Open a blog only if you are committed to spending time on it. It may not require your entire working day, but it does require a minimum of time, about 2 or 3 hours a week.
Having a blog brings many benefits for your company and for you as a professional. Provides notoriety in the sector, increases the scope of your business, and manages to improve the position of your company on the Internet. It is, without a doubt, one of the most effective options to publicize your company and brand and obtain growth in value and customers. Take the step!
