29 August 2023, Bengaluru, India
There is undoubtedly a resurgence of interest in the “metaverse” with Apple’s announcement of the release of the Apple Vision Pro headset, and investors seem to be returning to start-ups in this newly rebranded era of “spatial computing.” Immersed recently released its first headset, the Visor XR, and thus far, it has received positive reviews.
Amid this resurgence of interest comes VLGE, a firm with roots in France and $4 million in capital from companies like Venrex VC and L’Oreal. It now intends to give the experience-driven industries of fashion, beauty, and art – specifically – the tools to develop immersive, scalable, and intuitive digital worlds so that they can create and commercialize their worlds rather than relying on people like Meta and Mark Zuckerberg, for example.
VLGE has launched applications for creators and brands to obtain its SDK and is now developing V-Suite, its proprietary, no-code world-builder and asset management tools. You can apply here.
Given that SDKs have been essential in standardizing and improving ecosystems for new developers, they should be appealing to people who want to get a taste of this burgeoning virtual reality industry. (VLGE is not the only company using an SDK approach. For example, the Emergence software development kit (SDK) for Unreal Engine was just released by Crucible, a metaverse startup that makes tools for game developers.
Investors in VLGE include Venrex, The VR Fund, BOLD (L’Oréal’s venture capital fund), and the British Fashion Council. Additionally, consultants from businesses like Wave, Sandbox, and Paper Magazine are retained.
Evelyn Mora, a Finnish businesswoman and sustainability strategist in France, founded VLGE. Mora, a seasoned member of the fashion industry and a former fashion photographer, established the first 3D Fashion Week globally and Finland’s sustainable fashion week.
Adopting a winner-takes-all approach is not appropriate in our industry. Instead, Mora told me, “We are truly delighted to work inside a broad ecosystem of world-building ideas.
Existing platforms need more scalability and are excessively expensive. According to the spokesperson, by developing immersive virtual experiences in a scalable and cost-effective manner, VLGE seeks to empower creators and companies to transform their visions into destinations.
In light of this, VLGE seeks to simplify the process of helping world builders develop their metaverses by allowing them to upload their assets and connect integrations with V-BLDR. This drag-and-drop design tool requires no coding. Users will have a variety of templates to choose from, including beachfront, woodlands, and cities.
Additionally, VLGE wants to give its platform various monetization options, like NFTs. Others are looking at this strategy, too.
NFT makers can create a virtual area in Spatial, which has raised $47.3 million, and come together for occasions like conferences, brand experiences, and exhibitions. It also offers a complimentary meeting app that has gained some traction.
Exclusive is a digital collectibles platform specific to luxury labels and a Web3 partner for brands, just as VLGE hopes to be. It received a seed round investment of €2.2 million from Tioga Capital, White Star Capital, and Indico Capital Partners.
Despite the whims and caprices of the Zuckerverse, which today seems more concerned with copying Twitter/X than realizing its initial ambition, VLGE is aiming for a revitalized metaverse market.
[Source of Information : Techcrunch.com]
