SEO best practices are a set of tasks designed to improve a website’s search engine ranking. Common SEO practices include on-site optimization, keyword research, and building backlinks to a website.
How do you make your rankings better? Have a look at them!
Your Main Keyword Should be Early in Content
Many of us use keywords multiple times in the content. But you may not know that keyword ranking also makes a difference. In particular, you want to mention your main keyword at least once at the top of your page. For example, your main keyword is the best SEO Company in Dubai.
When writing content for this phrase, ensure to use it early in the content.
Why?
Google places more weight on terms that appear early in the content or at top of a page.
Use Eye-Catchy Metal Title and Description
Google usually shows the first 60 characters of a title. It displays the full title of your page as long as you keep your title tag under 60 characters.
Then, how would you make it attractive? Keep these things in mind while creating a Meta title:
- The targeted keyword should be in your Meta title but avoid keyword stuffing.
- It should be attractive.
- Avoid duplicating it.
- Try to keep it under 60 characters.
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Meta Description is a summary of your content that displays below your Meta title. Keep it under 160 characters and make it eye-catchy to attract viewers to your site.
Keep these things in mind while creating it:
- Make it unique.
- Use action-oriented words.
- It should include your targeted keyword.
- Keep it under 160 characters.
Optimize Images
Images play a vital role in improving the user experience of your website visitors. You probably spend a lot of time choosing the right images to enhance your posts and other important pages on your website.
Proper images can contribute to your site’s overall SEO and increase organic traffic.
Should you spend all your time optimizing the images? No! Below are the things you can do to enhance your images.
- Select the finest file format (JPEG, PNG, and WebP)
- Compress those images. It is because longer images take more time.
- It is essential to provide your image an Alt text.
Ensure Your Pages Load Fast
Many factors affect page speed, including your site code, server location, and images. You can use Google’s Page Speed Insights tool to get a rough idea of how your pages are performing.
Just enter a URL and you’ll see a score between 0-100 with tips for improvement.
Here is some recommendation to make it load fast:
- CDN. It copies critical assets like images to a network of servers. This makes them load locally.
- Use of an optimized theme
- Lazy loading.
- Compressed images.
Quality Content Is the Key to Engage Readers. Write It Thoroughly!
Quality content helps users to easily scan and find what they are looking for. You should use bold and bullets to separate words in the text and this tells the search engines what is important on the page.
Don’t go crazy, otherwise, you will end up cluttering your page and annoying the user.
To make your content attractive, follow these tactics:
- Paragraphs should consist of approximately three sentences. Don’t use long sentences. Extremely long sentences lose users’ attention.
- Use bullets and bold to break up large blocks of content. But don’t overuse them.
- Users tend to search content by keywords.
Internal Linking
It is a link on a page that points to another page on the same website.
Internal linking helps reinforce relevant keywords internally for specific pages.
It allows users (and search engine bots) to navigate the site and tells search engines that the page is relevant to that key phrase.
Final Words!
These best practices are a great starting point to achieving higher search rankings. When these best practices are in place, don’t forget to remain up-to-date with the latest SEO trends from time to time to stay ahead of the curve of the game.
