So, what are good marketing strategies? Before actually talking about the techniques and the implementation, let’s discuss what is a marketing strategy.
Marketing strategy is one of the factors that determine the growth of a business. Even if a business has a good quality product, consumers will not know it if the company does not succeed in introducing it to the market. For that, we need the right strategy so that potential consumers know in detail more about your company.
Without a good marketing strategy, it is quite difficult to develop a business. This can lead to the competitiveness of the business/company that will continue to decline until it finally loses completely to competitors, who may have lower quality products.
In a survey conducted by a marketing calendar application provider company, CoSchedule, on 3,217 marketers, it was revealed that companies that document their marketing strategies have a 500% higher percentage of success than businesses that do not have a marketing strategy at all.
Functions & Objectives of Marketing Strategy
In general, a marketing strategy can be interpreted as a guide that contains the following:
● Who is your business target?
● How do you explain your business and its benefits to users?
● How do you differentiate your product from other products on the market?
● Marketing budget and sources of financing.
● Definition of success and the success of a marketing campaign.
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Promotional strategies through loyalty programs can build long-term relationships with your customers. According to McKinsey, quoted from a Salesforce article, 75% of customers in the US have experienced changes in purchasing behavior due to the pandemic.
Therefore, it is important for business actors to create a loyalty program.
What Are Good Marketing Strategies?
1. Determine the target market
This is a very important stage considering that the target market can determine the next technical step. Remember, each target market has different needs, so a different approach is needed.
Especially if you have various types of products or services that target different groups, determining the target market can also affect what products will be promoted, as well as the price positioning of these products.
2. Determine the mission to be achieved with the promotion
There are several promotional goals that you can achieve, such as increasing awareness among the public, increasing a positive image of your business, and increasing sales of the products and services you offer.
3. Designing a campaign or campaign that you will run
In order to make the promotions that you create more targeted, it would be better if you have a campaign or campaigns that voice a certain message.
In addition to making your promotions more focused and systematic, it is also important to leave a deep impression regarding the products or services you offer.
4. Choosing the right promotional media
Not only the target market but each platform or promotional media also has its own character. Both in terms of how each media package can convey the message to be conveyed as well as the characteristics of the audience in each media used.
So, before starting the promotion, make sure you are not wrong in choosing the promotional media.
