Having the right sales tech stack can make the difference between your sales team closing more deals and them struggling to crack even a single deal. Sales tools are commonly used by salespeople to organize and manage the sales process, automate tedious tasks, and enhance sales efficiency and effectiveness.
To enable your sales team to close more deals, be sure to include the following tools in your sales tech stack.
Table of Contents
1. Prospecting and lead management
Prospecting and lead management tools play a crucial role in finding, qualifying, and tracking promising leads, keeping them organized, and navigating interactions and touchpoints. They also help route leads to the right reps so they could be appropriately nurtured and converted.
Additionally, prospecting and lead management tools allow salespeople to automate their outreach, schedule meetings, create customized prospecting messages, etc. LinkedIn Sales Navigator, Outreach, Apollo, RevDriver (free Chrome extension), and ClickPoint are popular sales tools in this category.
2. Sales or data intelligence
B2B sales intelligence provides more than just mobile numbers, email addresses, and LinkedIn profiles. It also gives you the right context to build resonating messages, informs when a prospect is most likely to make a purchase, and unveils the specific needs and pain points of a target audience.
SalesIntel is one of the leading B2B data and sales intelligence providers in the industry and the best alternative to Zoominfo. It enables users to identify qualified prospects and reach their decision-makers faster using 95% accurate, human-verified B2B contact and company data. Sales intelligence platforms like SalesIntel also provide intent, firmographic, technographic, psychographic, and demographic datasets.
3. Customer relationship management (CRM)
A comprehensive CRM software has become a necessity and a staple for almost all sales organizations. It can be defined as a centralized, easy-to-use platform that helps businesses manage and organize their relationships with prospects and customers.
A CRM tool simplifies and streamlines the sales process, automates data organization, and tracks and manages touchpoints or communications with prospects and customers. Salesforce, Zoho, HubSpot, Copper, and Pipedrive are some of the top CRM systems to choose from.
4. Sales communication and collaboration
Sales communication and collaboration technologies help ensure salespeople are well-connected and have effective communication with each other as well as customers. They can positively impact sales productivity and customer experience, help organize sales workflows, maintain consistent team communication, and keep an entire sales organization on the same page.
Sales communication and collaboration tools also add a level of convenience to sales teams. They make it easy for salespeople to share information and ask questions to anyone within their team and at any time. Some of their key features are HD video calling, live chat, messaging, file sharing, CRM integration, task management, reminders, etc. Slack is one of the most frequently-used sales tools in this category.
5. Sales analytics and reporting
Sales analytics and reporting software allows sales teams to manage and predict their pipeline, assess their performance, and create accurate lead, campaign, and performance reports. It also helps simplify sales forecasting, identify sales-related challenges, and present predictive sales data in the form of statistical reports.
With AI capabilities, a sales analytics tool can provide more instant datasets and real-time insights. This enables sales teams to better predict future sales outcomes, identify more sales opportunities, and win more sales faster. HubSpot Sales Hub, Zoho, Power BI, and Tableau are good examples of sales analytics and reporting tools.
B2B sales is full of challenges. By building the right sales tech stack, you can empower your sales team to crush their goals and achieve greater sales success. Make the most of every sales tool to stay ahead of the competition.
