This post was most recently updated on May 8th, 2022
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The digitalization of a company is a process thought out around a global strategy. It takes into consideration all the components of your business, and especially the human.
The means put in place for digital transformation differ from one company to another. Nevertheless, digitization will always be qualified as the digitization of an activity. It has benefits for both your business and your customer. This is an opportunity to seize, because you can kill two birds with one stone.
Improving your performance
You are located in Reunion and your field of action seems limited to you? With the rise of digitalization, you can sell to as many people as possible, there are no limits, no borders. In a digital transformation, this is one of the most important advantages for the growth of your business.
Today, physical presence is no longer necessary to make a purchase, through increasingly growing online consumption, the digitalization of companies makes it possible to meet increasingly strong demand. With the establishment of a website, you can expose yourself to more people and thus reach more prospects.
Of course, cloud or ERP solutions also allow companies to be more flexible in the management of their employees.
With these tools, it is not essential for an employee to be physically present in the company to continue to progress in their tasks. Employees can work from any country, from any city without causing negative repercussions on the progress of the various projects.
The benefits are many! The digitalization of internal processes makes it possible to improve coordination in the work and with a good dose of collective work, you will be able to create a close-knit, responsive team that will be flawless.
Adding to the list of benefits, you can significantly reduce the risk of error, improve marketing, human resources, and sales inputs. The objective is to optimize the work and ensure that each member is able to be as productive as possible.
You may have collaborators who are often busy with secondary and time-consuming tasks. There are solutions capable of automating or making these tasks much faster, so your employees will be available to take care of the most urgent and important tasks without delay.
Improving your business processes means reviewing your operations in depth. For your teams, this is a change that must be accompanied by training on the subject of digitalization and training focused on the tools you want to implement.
In your company, the HR department will be the mainstay of digital transformation. HR must review its processes so that it can itself adapt to the change, but also so that it is able to support the other departments in their change. The organization of skills must be reviewed, because the modification of processes will change the way of working internally.
Digital customer management tools are changing the way you approach marketing. The CRM, for example, is a customer management tool that allows you to follow the customer throughout his purchase journey. The benefit is that you can now determine the perfect moment to launch an offer to your prospect, customer. This ensures better quality canvassing and avoids soliciting an unqualified prospect.
The reorganization of the processes tends to dissolve the functioning in silo of your company to generally support the collaborative work.
Collaborative work is used to bring together the skills of your employees around a common objective. During the realization of a project, all your collaborators will be able to contribute a stone to the building and share their knowledge and skills with the group. This tends to improve the atmosphere within the group, flexibility and responsiveness to various changes.
The style of your management will play a major role in this transition. For a successful digital transformation, employees must feel involved in the life of the company and must not undergo change. The digitization of your activity must therefore revolve around participatory management and horizontal hierarchical evolution to avoid the silo operation of your teams.
Improving your customer relationship
Your customers will also benefit from the digitization of your activity! Consumers today are much more attentive to the relationship they have with companies.
As you know, your customers are increasingly connected. The possibilities for interaction have never been so numerous, from email to instant messaging to notifications, all means are good.
Customer management support tools will not only be useful for you to better understand your customer but also allow him to have at his disposal a company capable of offering him a personalized offer according to his needs.
The brand image reinforced by your interactions will allow you to build a community of ambassadors for your company. Yes, positive word of mouth is a safe bet. With the internet, consumers also exchange with each other digitally, in particular on private groups, forums where they can discuss various subjects, products/services. Anything can go viral in a very short time!
How can digitally make your consumer’s buying journey easier?
Here is an example with the sign that we no longer present, Mc Donalds. With its digital kiosks, customers can order their menu themselves without interacting with counter staff. The advantage for the consumer is to be able to place an order without fear of a problem of understanding on the part of the staff. The approach is ingenious, the customer pays for his meal and does the work of the staff at the counter for free.
A satisfied customer is a customer who is more likely to become loyal. In recent years, the focus has been increasingly on the customer experience, which focuses 100% on supporting the customer in the purchase journey. Take the example of IKEA, the customer journey is adjusted to make the consumer travel in the store. The layout of the furniture, the lights, the route, nothing is left to chance and ensures that the consumer buys before leaving. Very often, we come out with objects that we did not even intend to buy, it’s strong anyway!
As such, your purchasing process must serve your customer in a favorable context.
With a website, you can meet the needs of your customers through a chatbot, or an FAQ. This allows your customer to find the answer to his request very quickly and on the other hand it relieves your customer service which can dwell on much more important problems. Finally, I want to add one more important factor is Digital Marketing, H Cube Web Solutions is one of the best Digital Marketing Company in Vadodara.