Video is a powerful selling tool for both B2B and B2C, as well as the perfect channel to communicate your brand identity, products, services, and ideas.
While it may be tempting to ignore video for businesses or to cut corners and do it yourself, there are myriad benefits of hiring a professional video production company; for example for video production in Irvine if you’re located in Southern California.
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Professional Video Production – Business Benefits
Almost every contemporary content market prefers videos. Video is much more likely to engage online consumers than any other form of media – whether used on websites or social platforms. Videos provide a better opportunity to really reach your customer base, capturing their attention and compelling engagement.
For example:
- Emails containing a video increase potential click rates by 200-250%.
- More than 90% of internet users who watch videos share them with their friends and family.
- Almost 80% of global internet traffic consumes videos weekly; more than 50% of them do so daily.
- Websites with on-page videos attract almost 50% more traffic than those that do not.
- Websites containing video content are 50% more likely to appear in web searches.
Videos have proven to be most engaging; video content is leading the way in terms of creating awareness about brands and products. They also assist in laying the foundation of your unique brand identity. Video enables you to quickly tell a story, connect, respond to queries, and provide genuine consumer testimonials.
Video marketing is now necessary for sustaining and nurturing a business.
What Makes a Great Business Video?
A great business video – whether commercial or corporate – requires several considerations:
- What is the purpose of your video? Is it to share ideas or actively sell? You must know exactly who your target audience is and what they will seek from your video when they watch it.
- How do you intend to convey your message? What is the tone you’re aiming for?
- What exactly do you want to say to your audience via your video?
- Create a Storyboard – your ideas need to be organised in a logical way.
- Who is going to feature in your video? You? Your staff? Or a hired actor/s? You’ll need to carefully consider your casting in terms of who will resonate with your targets.
- Consider your location, props, set, lighting, sound, and more – this is where a professional video agency has the equipment and know-how you need for the best outcome.
- Equipment matters. Quality tools include cameras, tripods, microphones, sound equipment, and much more.
- Cutting and editing occur during post-production – as well as dubbing, adding music and effects, and much more.
- Where will you share your video? Getting it out there at the right time and in the right place is imperative. From onsite videos to in-house to YouTube, Facebook, Instagram, and even TV and in-cinema – there are so many places your video could land.
Crafting a Captivating Narrative
Creating a great business video is an important aspect of creating an interesting story. Your video should tell a story that aligns with your audience, whether it shows your brand’s journey, highlights customer support, or shows the value of your production or services. Creating a good story creates emotions, attracts attention, and leaves a lasting impact on the viewer, eventually filling in for better communication and change.
Maximising Visual Impact
In the world of business video, visual interest matters. To the appealing cinematic graphics, each element should be made visually interesting. Whether you’re aiming for a sparkly business look or a more dynamic and energy-efficient vibe, enhancing the beauty of elevation preciously leaves a lasting impact on your attendees.
Harnessing the Power of Storytelling
Storytelling is a powerful tool for businesses looking to connect with their attendees on a deeper level. By adding story elements to your video, you can create a memorable and effective experience for the audience. Whether it’s personal experiences, case studies, or consumer endorsements, storytelling humanizes your brand and creates a sense of belonging and originality. By harnessing the power of storytelling, you can create business videos that align with your audience and replenish meaningful conversions and action.
Choose a reputable local video production company near you and take your business marketing endeavours to the next level! With their expertise and state-of-the-art equipment, they’ll craft compelling content that resonates with your audience. Elevate your online presence, increase engagement, and stand out from the competition. Invest in quality video production today and watch your business thrive like never before!
