With over 4 billion users, social media is growing at an exponential rate. That’s because the vast universe of social media has made developing beneficial connections with potential leads super simple. But, even among all the social media networks, one platform stands out as having enormous potential for brands and marketers. No brownie points for guessing what platform we are talking about!
Instagram has reinforced its hold on the market and is now outshining its competitors. It offers a wide range of content, including posts, stories, reels, IGTV, and more, offering you limitless opportunities to market your brand like never before.
Instagram is a well-known network with millions of users worldwide and is continually getting significant followers every day. It is in the sky, soaring high and showing no signs of descending.
Looking at its potential, not only users but also marketers have begun to see the platform’s potential for commercial development and worldwide visibility.
Instagram feeds may also be embedded on websites as an Instagram widget, allowing you to take advantage of the platform’s capabilities for your company. It’s a fantastic approach to improve your marketing skills.
Not only will you improve your company’s authenticity, get more likes and followers on Instagram, raise your audience engagement, improve social proof, and build your brand trust, but you’ll also see an increase in website conversions.
In this article, we’ll go over some of In this article, we’ll go over some of the finest advantages of adding Instagram feeds on website.
But first, here is a brief introduction to an Instagram Widget.
Table of Contents
What Is An Instagram Widget?
In simple terms, an Instagram widget comprises content from Instagram in a collective, unified and customized format. The users can collect the content based on their personal preferences. They can aggregate content from connection types like hashtags, usernames, mentions, videos, reels, etc.
With the Instagram feed widget, you may explore many more options and functions, such as performance metrics, automation, integrations, and much more.
Simply said, the widget aids in the optimization of your website’s performance by utilizing Instagram’s highly engaging content.
Reasons Why Brands Use Instagram Widget On Website
• Boost User Engagement on Your Website
The most critical goal for marketers and companies is to increase website interaction. The most effective way to increase engagement is to create content that is both compelling and engaging.
As previously said, Instagram is very engaging when compared to other platforms. The aesthetically appealing content of the platform can help in engaging your audience.
To help you with this, an Instagram widget will assist you in gathering the most engaging content from Instagram, such as pictures and videos, and displaying it creatively on your website to increase interaction.
• Highlight Brand Campaigns
You may use the widget to curate your campaign content and display it on your website to increase its visibility and interaction.
In your Instagram widget, you may include announcement posts, promotional banners, interactive campaign posts, and much more. You’ll be able to reach a larger audience than normal as a result of this.
Create stunning and exciting product exhibitions, product launches, or hashtag campaigns by curating your business feed or creating posts for the feed.
• Instill Trust In Potential Customers Using UGC
User-generated content (UGC) is on the rise these days, and many organizations are incorporating it into their content marketing strategy across media.
What is the main reason behind this? User-Generated Content is uncomplicated. UGC about a brand aids in the development of trust among potential customers by displaying real and trustworthy information about the business and its products.
People who are currently clients of the brand or are familiar with it are more likely to share UGC. Instagram is a hotbed of user-generated content that you can employ to boost your website’s traffic. You may utilize UGC to highlight existing customer experiences, present customer reviews, publish user-generated product suggestions, and much more on your website.
• The Path to Increased Conversions
The advantages we highlighted are milestones on a road that leads to the ultimate goal, which is greater conversions. But how does this take place?
Customers spend time studying and investigating items and brands before deciding to invest their hard-earned money and Instagram content delivers useful information about items and their effectiveness. UGC galleries demonstrate authenticity, dependability, and trustworthiness, among other qualities that boost interaction.
This helps the users to make a better purchase choice and convinces them to purchase products, leading to more conversions.
• A Chance To Increase Your Instagram Followers
Brands are often on the lookout to explore various ways to grow their follower base on Instagram. Quite often, they depend on showcasing their Instagram bio and profile link on their website to attract more website visitors to their profile, but is that enough?
Embedding Instagram feed on website gives your website visitors an insight into your posted content and if they are interested, there is a chance that they might redirect to your Instagram account and hit the follow-up to connect with you!
How To Embed Instagram Feed On Website?
Convinced to embed Instagram feed on your website but clueless about the process? In this section, we will be shedding light on the two main ways in which you can complete the process.
1. Using a social media aggregator tool like Taggbox Widget
The first method to create an Instagram widget is by using a social media aggregation tool. Even though there is a multitude of social media aggregators online, you need to select an appropriate choice like the Taggbox widget.
The tool works effectively and efficiently to easily collect, curate, and embed social media content from different social media platforms including Instagram. Users can choose their preferred source from where they wish to aggregate their Instagram feeds. Before publishing the Instagram widget on the website, users can customize it by choosing from a plethora of customization options like fonts, colors, themes, templates, and much more.
Additionally, the users can moderate the quality of the content before making it live using the content moderation panel. The other features offered by the tool are insightful analytics and details like total number of impressions, likes, engagement, etc. The tool also offers automatic and instant content updates. Moreover, if the users come across any issue while using the platform, they can take assistance from the back support team anytime!
2. Instagram self embed option
Instagram users have the option to embed their content directly from the platform using the self embed option. The users simply need to choose the post and click on the Embed option.
Next, the code needs to be embedded on the backend section of their website and the changes need to be saved to finish the process! However, as simple as this may sound, it is actually quite a long and tedious process as Instagram allows its users to embed only one post at a time.
Hence, we recommend that you use the other option instead.
Wrapping It Up!
Instagram offers endless possibilities for companies and enterprises of all sizes to promote customer acquisition, user engagement, brand expansion, and generate revenue.
This post was created to showcase the options that are accessible to you. The best part is that, unlike other marketing gimmicks, you won’t have to invest a lot of money.
The Instagram widget is an ideal option since it involves minimal monetary and human resources while providing significant benefits to the website and your brand.
What stops you now? Grow your business by leveraging the power of an Instagram widget!
