Explanatory videos work incredibly well for many types of businesses, as long as they are well-structured and original videos. There are over 3 billion Internet users in the world today and it is growing rapidly.
Today, you can quickly create a website explainer video with free online animation software and upload it to some video sharing platforms. However, posting explanatory videos and using those videos with timing are two different topics.
You can create a mind-blowing explanatory video, but you can’t get the most out of this video if you don’t know how to use it.
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How can you use explanatory videos to maximize my income and earnings?
Lots of people post incredible videos, but the lack of knowledge to use these resources properly costs them dearly. In this section of this article, we’ll show you some practical ways to use explanatory videos to generate profits for your company.
Now let’s take a look at a few proven ways to use explanatory videos:
1. Home page
The home page is the home page of the site and it is very important that your visitors are engaged when they visit your home page. It should be attractive and contain links to other important resources on your site.
When someone visits your site and doesn’t know anything about your service, they’ll want to see what you have to offer. You can make an explanatory video that explains what site visitors can expect and what action to take next. For example, an insurance explainer video, which will tell you about your main activity in the form of insurance.
Be sure to post your video in the right place so visitors can’t find it, and also attach a large play button.
2. Put it on your landing page.
Research has shown that adding a video to a landing page can increase conversion rates by up to 80%. By posting an explanatory video on the homepage, it not only increases your conversion rate but also decreases your bounce rate.
Most likely, visitors will stay on your site for at least 2 minutes, assuming your video is roughly the same length.
Once people watch this video, they will have an idea of what the product / service is, which will help them decide whether to take action or not.
Those interested in your product will have a better chance of purchasing the product / service once they understand what you are offering in your explanatory video.
Make a product demo or video tutorial video to help your potential customers learn more about the offer.
3. Include it on your blog
By publishing an extensive text blog, you distract your visitors from the site, which significantly reduces your “time on site”.
You will find that many of the best blogs are now full of images as well as videos for blogging people to communicate. Integrating an explanatory video into your blog will make your content readable, improve your brand image, and also increase your search engine rankings.
4. Demonstrate the values of your company by posting it on video hosting and social networks.
Note that you are promoting your offers to people with real feelings. In addition to sharing information about your product and service, you must take into account the human factor and communicate your company’s culture that can interest your visitors.
By doing so, you will create a relationship with your audience, which will ultimately lead to increased confidence, which will increase your conversion rates in the future. Try adding a video to your About Us page.
5. Use it for internal communication and learning.
The report found that poor communications cost organizations a whopping $ 37 billion a year. The reason their employees are disconnected is because they lack motivation and knowledge of what organizations expect from them.
We’ve talked about how explanatory videos are useful for explaining complex concepts to your clients. You can use this same feature to train your employees so they can be more productive and deliver better results.
6. Make your emails more powerful by embedding them in emails
Email is personal and it is one of the best and most personalized ways to communicate with your subscribers. However, your goal is not to sell your product or send all the important things by email. A longer letter can annoy your list at times.
By including an explanatory video, you can direct your listing to a landing page or product page, which will help increase your email revenue. You will notice a better CTR after adding the explanatory video.
7. Don’t miss your social profiles
Your social profile defines your personality. By incorporating an explanatory video into your social media profiles, you can better get your message across to your audience without wasting a lot of time.
Your viewers will appreciate your efforts if you take the extra step to add a video to their social profile, and they will eventually reward you.
Create enough videos that allow you to use these tools in a variety of ways to get the desired return on your campaign.
