YouTube Lowers Eligibility Bar for Monetization Program

YouTube is removing restrictions from the YouTube Partner Program (YPP) to provide producers access to monetization options
YouTube Lowers Eligibility Bar for Monetization Program

Wednesday, June 14, 2023

YouTube is removing restrictions from the YouTube Partner Program (YPP) to provide producers access to monetization options. The business is extending its retail affiliate program to include YPP artists with more than 20,000 subscribers who are based in the United States.

The Google-owned business stated that the following are the new requirements to qualify for the partner program:

  • 500 subscribers, 
  • 3 recent public uploads,
  • 3,000 watch hours in the last year, and either 3 million Shorts views in the most recent 90 days.

Before, the circumstances were:

  • 4,000 watch hours in the last year, 
  • at least 1,000 subscribers, 
  • 10 million shorts have been viewed in the last ninety days.

If creators achieve the new requirement, they can apply to join the YPP and have access to tools for tipping like Super Thanks, Super Chat, and Super Stickers, subscription options like channel subscriptions, and the capacity to advertise their merchandise through YouTube Shopping.

The need for three video uploads every 90 days is intriguing because even if their movies may receive millions of views, some video producers may not have enough content to produce numerous videos during that time.

The U.S., the U.K., Canada, Taiwan, and South Korea are among the countries where YouTube is implementing this new qualifying standard. It will subsequently be implemented in other nations where YPP is accessible.

Additionally, the online video service provider is expanding its Shopping affiliate trial program to include more American producers. A commission can be earned by existing YPP creators who tag products in videos and shorts and have over 20,000 subscribers. In November, YouTube gave some American artists access to shorts related to shopping.

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The following week’s VidCon conference is where YouTube hopes to discuss and give more details about its new initiatives.

YouTube had to modify its policies prohibiting the use of expletives at the beginning of videos in March. Even if the video was an old post, the firm instituted a policy in November to exclude any video that uses profanity in the first 15 seconds. Under the new guideline, the corporation reduced the duration limit to seven seconds and permitted profanity in music.

The Google-owned business has been concentrating on releasing fresh solutions for Shorts artists to monetize their work. YouTube began paying creators a portion of the Shorts ad income in February as well. Shorts now receives 50 billion daily views, the business reported during its Q4 2022 earnings conference. Reels have 140 billion daily views on Facebook and Instagram, according to Meta’s report from last October.

Last year, YouTube announced Creator Music as a system for paying musicians for the use of their music in videos. In March, the industry unveiled a brand-new metric for tracking an artist’s exposure across all platforms, including short films.

[Source of Information : Techcrunch.com]

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