Companies far and wide, small and big, have to ensure an engaging online presence if they wish to succeed in an already saturated digital sphere. To ensure you stay ahead of your competition, you need to embrace everything digital marketing tools have to offer.
Through various digital marketing strategies, online entities can pinpoint and target potential customers from all over the world. Those with a brick-and-mortar store can only reach a limited number of clients. These customers are likely to be based in or passing through their local area.
Staying up-to-date with the latest digital marketing trends guarantees a budding, thriving business – one able to compete with similar brands.
Here, we delve deeper into 2023’s digital marketing ‘must-try’ trends. Through insights and updates, we share more on how they are shaping the digital world.
Table of Contents
Machine Learning and Artificial Intelligence
This trending technology isn’t set to slow down anytime soon. If you haven’t heard of AI or ML, now is the time to learn more! These unique and extremely clever tools are a digital-savvy business owner’s asset. Why? They enable automation, predictive analytics, and personalization.
If you’re the proud owner of a website, it’s likely you’ve already considered an AI-powered chat add-on. If you haven’t yet done so and wish to stay ahead of the competition, we recommend you speak to one of the local digital marketing agencies in your area. Why? Because such a tool makes a difference in the customer experience happy customers equate to more sales!
In addition to chatbots, Machine Learning and Artificial Intelligence are utilizing ML algorithms to manufacture targeted ad campaigns.
Influencer Marketing
Another digital marketing trend you have most likely heard of is influencer marketing. A go-to for numerous online platforms looking to target specific demographics authentically. Influencers with huge followers, many interested in your product, can share items and services with the masses. The result – you gain real followers and sales.
Going forward, micro and nano-influencers will overtake macro-influencers. The main reason for this? Trial and error has proven that it’s not about how many followers you target, it’s about the quality of followers. For example, if you are selling high-end designer women’s attire, you don’t want to waste time targeting those more interested in menswear or baby clothes.
Micro and nano-influencers come in the shape of influencers that operate on a smaller yet more targeted scale. Their followers are both niche and highly engaged. This method of influencer marketing will ensure higher conversion rates. It will also gain genuine consumer connections.
Voice Search
Voice assistants and smart speakers are on the rise this year. Voice search is trending in a big way, with more consumers choosing to use voice commands over typed searches to source products and services.
This is mainly down to the fact people are busier today. Voice commands are a great deal more time-efficient. Opening up a browser and typing into a search engine is old school.
Those wishing to stay ahead of the game will be required to infiltrate voice search SEO strategies. This covers both conversation content and long-tail keywords. Doing so will allow you to target a bigger audience.
Virtual Reality and Augmented Reality
VR and AR technologies are renowned for offering interactive and immersive experiences. Using these tools as part of your marketing plan will bring your products and services to life, transforming how your clients and buyers engage with your brand.
From being able to try new make-up products, to trying on clothes – all virtually – this is another digital marketing trend set to soar in 2023.
Video Marketing
Gone are the days of still, flat images! They’re now being replaced by unique and engaging video content. Video marketing is a powerful tool. It embraces fun, interactive video and live-streaming experiences, which excite and inform consumers.
This allows brands to deliver unique messaging in new, exciting and engaging ways. After all, you can add a lot more information to a 30-second video than you can into a still, mundane image.
Ethical Digital Marketing
More and more consumers are choosing brands that embrace sustainability. On top of this, social responsibility. This is why it’s important to make ethical digital marketing part of your DNA and core.
Clients and consumers prioritize brands boasting ethical products and services over those that do little for the planet, environment and people. Now, more than ever, is the time to create connections with socially conscious consumers!
Personalized Experiences
Imagine shopping for enticing products and services that are tailored to the needs of yours truly?
Well, now you can! Using AI and automation, brands are now delivering extremely personalized content – and all of this is happening in real time. This is a must-have tool to invest in if you want to be original and stand out from the crowd. This is important as it’s a hugely saturated digital landscape.
Interactive Content Experiences
Surveys, quizzes, and polls are a great way to engage with new and exiting customers. Learning more about what they expect from you and what products and services they are interested in is valuable data. This knowledge will help you to supply exactly what your customers want.
Privacy and Data Protection
This isn’t a new trend, yet it’s an important one. More and more consumers are privy to phishing scams today, which is why ensuring you prioritize consent-driven data collection, and high-security measures is a must. Just as being completely transparent is.
You need to gain the trust of your customers to gain their loyalty.
The Bottom Line
If you want to stay ahead of the competition, embracing some or all of these digital marketing trends is a must!
From using voice commands to create hassle-free buying journeys to ML and AI to create unique, engaging and personalized experiences – companies can embrace a range of new digital marketing opportunities. All of these tools promise heightened growth and success.
