Once upon a time, games were seen as futile; they were just meant to entertain kids and jobless ones. But now, the stereotypes are dead. Today, gaming has evolved into a successful industry, thanks to Artificial Intelligence (AI), Augmented Reality (AR), and mobile marketing growth.
Analysts predict that the gaming revenue in the UK will grow by over 5 billion in 2025, making it the most competitive area. Given that, an effective digital marketing strategy is much needed so that your game doesn’t get lost in the flood of other games.
If you’re wondering how to make the most out of the digital platform to promote your game, we have got it covered. Here are the top digital marketing strategies that you should consider!
Table of Contents
Video Marketing
Videos are an effective way to entertain your audience and inform them regarding your products. Around 72% of consumers like to learn about products and services via video rather than reading the text or page, meaning you can drive more traffic to your gaming platform by sharing video content.
Make sure your video content is creative if you yearn to serve your target audience with the intended output. For example, you can share learning techniques, the latest updates, or anything that help your audience learn about their favourite frolics.
SEO Strategy
SEO (Search Engine Optimisation), the practise of improving the website’s quantity and quality of traffic, is necessary for gaming companies. After all, it helps them ensure that their products are well-known.
Incorporating optimal SEO methods into your gaming marketing campaign helps your website rank higher on the search engine. On-page SEO tactics can be used to increase user engagement. You have to build a mobile-responsive website with keyword-optimised, unique, and user-generated content.
Social Media Promotion
Social media is changing the world, and we all know that. So, why not use it to make your marketing strategy successful?
Be it Facebook, Instagram, Twitter, or LinkedIn; all these channels will connect your gaming website or app to millions of people in a short span. Using one or more of these social media platforms, you can let the world know about your latest games, feature updates, and positive feedback.
Moreover, social media marketing is an incredible way to engage your audience and increase customer loyalty. The trick is to run giveaways, contests, polls, or share discount codes and coupons, especially in the case of online slots or games involving monetary rewards.
Influencer Marketing
Gamers show more interest when they get to see how others play. Some of them also prefer to peep into influencers’ content to understand their playing tricks. That being said, influencer marketing is a golden opportunity for gaming companies or developers to engage the audience and provide them with exciting experiences.
You can collaborate with YouTubers, game reviewers, high-profile streamers, and other influencers in the video gaming industry. The content delivery platform also plays a great role in impacting your audience’s opinion.
Once you find the best combination of game influencers and content platforms, you can rapidly increase your conversion rate. Plus, it is the best way to increase your brand recognition in the gaming world.
App Store Optimization
According to a Statista report, mobile game users may grow to 31.2 million by 2026. The possible reasons are the convenience of access and the low rate of mobile game apps.
However, you must focus on your game’s position in an App store along with its correlation to the search term. This is where App store optimisation comes in. It is the process of increasing an app or game visibility in an app store to increase the number of organic downloads. Some of the best app store optimisation strategies for your gaming app include:
- Using relevant keywords
- Optimising title and description
- Including Attractive Icons And Screenshots
- Adding Videos
- Building Backlinks
Step Your Game Up Now!
As the gaming industry is rapidly growing, digital marketing is the only successful and cost-effective solution to make your mark and win over your target audience. So, choose the best marketing strategy (depending on your competitor’s analysis and audience persona) and get ready to rise to the occasion.
