Real estate photography is a powerful marketing tool for real estate agents and brokers. Listings with professional photos sell for more and faster than those without. According to a survey conducted by NAR, it shows that 78% of people prefer a quality neighborhood over the size of the home. In addition, 84% of millennials will forget about key home features if they found a perfect neighborhood to live in.
If you’re a real estate agent or broker who uses photography to market properties, you need to keep reading. Because there’s so much competition in the real estate world now that your average listing photo might not cut it. The advice below will help you better understand how to utilize photography to sell more properties while also ensuring they sell faster. You’ll also discover seven opportunities for you to use neighborhood photography as part of your real estate marketing strategy.
Why Should Real Estate Agents Use Neighborhood Photography?
Visual content is now among the most engaging types of content on social media. What’s more, users are spending more than ever browsing and exploring visually rich feeds rather than reading text-heavy articles. If you are a real estate agent, this article will give you ideas on how to take advantage of the growing importance of visuals in real estate marketing by incorporating photo walk techniques into your advertising strategy.
Because millennials and generation Z homebuyers before coming to the location, search the listings online. They prefer to go with the listings that showcase the neighborhood and its surroundings. The more amenities and attractive points your listing’s neighborhood showcases, the more interest they take in that house. Hence it’s important to use neighborhood photography.
- Showcase Popular Restaurants And Attraction Points
For buyers, choosing the best location for their new home is a major decision. They consider many factors when determining where to buy a house. They always go for a neighborhood with amenities such as restaurants and shops, as well as its appeal as a place to live in general. As a real estate agent, there are many ways for you to use this information to your advantage.
For example, if you know that clients will go for a property that has plenty of local restaurants and attractive points nearby, use the neighborhood photos and add them to the listings. It will work as a way of attracting potential buyers. On top, if there is little or no foot traffic in the area then most people tend to buy that house.
- Neighborhood Photography Makes Your Listings Stand Out
Neighborhood photography is a great way to improve your listings’ visibility. By sharing an image of your house alongside the neighborhood, you’re inviting people to come and see the whole package. This process will help potential buyers to build trust. Real estate agents use neighborhood photographs as a way to stand out from the competition.
Use different angles and lighting techniques that can create a more compelling visual appeal than their competitors. This kind of marketing approach is effective for homes that are difficult to show on their own. By showing them in context with the rest of the neighborhood, buyers can see how they fit into the surrounding area.
- Showcase Parks, Greenery And Beaches
Neighborhood photography is used to showcase your real estate listing by taking pictures that show the places of interest like parks, beaches and greenery in the area. So, potential buyers with children or who love to go on long walks can be more interested. This practice will boost your chances of selling the house when the clients can see photos online that show what the area is like.
It also helps put a spotlight on residents who live in the neighborhood and shows where they spend their time. In addition to showing potential buyers what the area looks like, it also allows locals to share their experiences and memories with others. Other benefits include helping locals build community ties, illustrating the presence of local businesses, and creating a positive impression for those who view it
- Increase Clients Through Exterior Shots Of The Neighbourhood
Buyers are drawn to the exterior of a house and its surroundings. By taking exterior shots of the neighborhood, you’re giving potential buyers an idea of what to expect when visiting your listing. In addition, you’re showing potential clients that you know their demands and needs and are willing to go above and beyond to meet them. This will convey information about what the neighborhood looks like. These factors can be very important for real estate agents who want to target their potential clients by highlighting the neighborhood in which they live.
- Showcase That Neighborhood Has Amenities
Buyers will go for a house or property that has quality amenities around. You can easily showcase your home’s neighborhood with a few well-placed photographs. It’s a great way to show off the location and the amenities within it. You might also want to include some shots of the street. You can add shots of the weather to let them know how beautiful the dawn or dusk view will be.
While these are less about showcasing your home, they still help give buyers a sense of the location they are going to buy. This could be a simple picture of your street sign or an aerial shot that shows off the size and shape of the neighborhood.
- Help Prospective Buyers Get To Know The Area They’re Buying In
Neighborhood photography is a great way for buyers to get to know the areas where they’re purchasing their homes. You can take photos of houses, yards, and other features in your target neighborhood to give potential buyers an idea of what they’re getting themselves into. Taking photos of the area is an easy way for prospective buyers to see what the neighborhood is like. They can use this information as a starting point when deciding where to look for houses.
- Showcase Nearby Hospitals
When considering purchasing a new home, it is important to research the quality of the local hospitals. A good hospital can be the difference between life and death in an emergency, so you’ll want to be sure that the hospital in your new town is up to par. You can research a hospital’s quality by looking at its accreditation, awards, and patient satisfaction scores. You should also consider the types of services that the hospital offers and whether or not they align with your needs.
Conclusion
As a real estate agent, neighborhood photography is the best way to promote listings. It can help you connect with potential buyers and drive more interest in your listing. Real estate photography is a useful and practical service for better marketing and more effective listings. It’s also a unique way that helps you to take the first spot in the competition.
